View rate: Definition

A ratio showing the number of paid views of a video ad to the number of impressions that were eligible for views.

For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. Here's how it's calculated:

CTR calculation
  • View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network.
  • You can use View rate to track the value of your video campaigns on YouTube and the Display Network.
Note: Impressions from non-view-eligible formats like bumper ads or non-skippable in-stream ads aren’t counted.

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