First position bid estimate: Definition

Average position (Avg. Pos.) will be removed in September 2019. The percentages of top and absolute top impressions provide a clearer view of where your ads appear on search pages. You can use these new metrics to optimise your ad position. Learn more

The bid that you likely need to set for your ad to be shown in the first ad position.

  • This estimate approximates what cost-per-click (CPC) bid is needed for your ad to show in the first ad position at the top of search results when a search query exactly matches your keyword. Your ad can still appear if your bid does not meet this estimate, but it's less likely to appear in the first ad position of search results.
  • The estimate is based on each keyword's Quality Score and competition from other advertisers. If your first position bid estimate is very high, it may mean that your keyword's Quality Score is poor and could be improved.
  • To see first position bid estimates for your keywords, find the 'Est. first pos. bid' column in the Keywords table.
  • The estimate isn't a guarantee – on occasion your ad may not make it to the first position, even when you meet the first position bid estimate.
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