This article explains how the automated Maximize Clicks bid strategy works and what its settings are. If you don’t yet know what type of automated bid strategy is right for you, review About automated bidding first.
How it works
Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
You can use Maximize Clicks for a single campaign, or you can set it up as a portfolio bid strategy. Portfolio strategies group together multiple campaigns into a single strategy.
Maximum CPC bid limit
Maximum CPC (cost per click) enables you to set a cap on bids when using a Maximize Clicks bid strategy. It lets you steer the maximum amount you're willing to pay for each click. If you don't enter a maximum CPC bid limit, Google Ads adjusts your bids to try to get you as many clicks as possible while spending your budget.