Create and manage reports from the Reports page

Reports help you view, organise and analyse your data. Reports allow you to place large amounts of data into multi-dimensional tables, charts and customisable dashboards so you can visualise meaningful patterns and trends.

In this article, you’ll learn how to create and save reports, how to open your saved reports, and how to schedule reports to be emailed to you and others who have access to your account.

Instructions

How to open a predefined report

To save you time, Google Ads comes with “pre-defined reports”, a set of ready-made reports to answer specific questions about your data. You can use pre-defined reports as a starting point for a new saved report that you can edit, schedule and share.

To open a pre-defined report:

  1. Sign into your Google Ads account.
  2. Click the reporting icon in the upper right-hand corner of your account.
  3. Select Predefined reports (formerly Dimensions), then choose a predefined report to open in the Report Editor. You can also open a predefined report from the 'Reports' page by choosing one of the 'Predefined reports' from above the data table.

Tip

You can add or remove columns from a pre-defined report. To be able to view a predefined report you’ve customised at a later time, click Save as to save the report.

Predefined reports for manager accounts

If you have a Google Ads manager account, any predefined report you open includes the following additional columns: “Account” and the “Customer ID” associated with the account.

You’ll also find an additional pre-defined report, the “Account” report, in manager accounts. This report contains information from your “Accounts” page.

How to create a report

If you want to fully customise the data that appears in a report, you can create a report from scratch. Unlike a pre-defined report, when you create a standard report, you’ll need to use the Report Editor tool to choose which columns, rows and values to include in the report and in which type of table or chart they’re presented. Learn how to create reports in the Report Editor.

How to manage your reports

The reporting icon allows you easy access to your saved reports. Your reports are visible to everyone with access to your account. You have the option of seeing all reports, or only those reports that you created. Any of these reports can be edited, saved, scheduled and shared.

Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, or by opening a dashboard that has the report.

How to open a saved report

  1. Sign into your Google Ads account.
  2. Click the reporting icon , then click Reports.
  3. All saved reports are listed by default. To see the only the reports that you created, click the 3-dot icon in the area under "Reports," then click Show your reports only.
  4. Find the report that you want to view, then click the title to open it.

Note: For now, reports that you’ve saved while downloading them from pages other than the Report Editor won’t function the same way as the reports that you’ve created in the Report Editor. Some of these reports will open in the page from which they were downloaded, while others will be available for download only.

How to schedule report emails

You can send a one-off email of your reports or schedule reports to be emailed to you and other people who have access to your account at specific intervals.

Note: Reports for individual accounts begin running at 3 a.m. in your designated time zone. Reports for accounts without a designated time zone begin running at 3 a.m. Pacific Time.
  1. Sign into your Google Ads account.
  2. Click the reporting icon , then click Reports.
  3. Find the report that you want to view, then click the title to open it in the Report Editor.
  4. Click the email and schedule icon Clock.
  5. Complete the following settings:
    1. Select one or more account users to send the report to.
    2. Choose the frequency (examples: daily, weekly) that the reports are sent and in what format (examples: CSV, XML).
  6. Click Save.
  7. To edit a saved schedule, complete the following steps:
    1. Click the email and schedule icon Clock.
    2. Click the pencil icon Edit and change the settings.
    3. Click Save.
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