Conversion page

A page of your website that someone reaches after performing a valuable action, such as a purchase confirmation page.

  • People should reach this page of your site only after completing a conversion, an action like a purchase or sign-up that you consider to be valuable for your business. Examples of a conversion page can include a confirmation page or a page thanking the customer.
  • When you use conversion tracking, the conversion page that you choose will be where you add the conversion tag that Google provides.
  • You can track as many conversion pages as you want, but make sure that customers can access each of those pages only after taking the desired action on your site, such as making a purchase or signing up for a newsletter.

About conversion tracking

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