A conversion page is a specific page on your website that a person reaches after they complete an action that you value. Examples of conversion pages include a purchase confirmation page or a 'Thank you' page.
When the page loads, the conversion tag sends a signal to Google Ads to record a successful customer action. These metrics can provide insights into user behaviour and campaign performance. Understanding how users interact with your site after clicking an ad is crucial for optimising your campaign. Learn more about how to set up conversion tracking for your website
People should reach this page only after they complete a conversion. For website conversion tracking to work, the event snippet should be installed on the conversion page itself. It can be placed anywhere in the code, after the Google tag snippet.
