To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll see the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more About Audience reporting - New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases
Nice work!
Now that you've set everything up, use this checklist to confirm that everything is in place:
Budget and bid strategy are set.
Feed is uploaded and approved.
Tag and custom parameters are active.
Your data segments have been added to your ad groups.
Dynamic display ads are set up and approved.
Added dynamic prospecting to your campaign
Next steps
- See performance statistics for your data under Campaigns.