Conversion action: Definition

A specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Tracking conversion actions lets you see how your ads lead to those valuable actions.

  • Conversion actions are available for several conversion sources, including website actions, calls, app downloads and in-app actions (such as in-app purchases).
  • If you want to track more than one of the same kind of conversion action, such as a newsletter sign-up and a lead form submission on your website, you can create multiple conversion actions.
  • Occurrences of conversion actions are reported as conversions.

About conversion tracking
Set up conversion tracking

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