Clicks on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.
Here are a few examples of what Google might consider to be invalid clicks:
- Manual clicks meant to increase your advertising costs or to increase profits for website owners hosting your ads
- Clicks by automated clicking tools, robots or other deceptive software
- Irrelevant clicks that provide no value to the advertiser, such as the second click of a double-click
If you’re concerned about invalid clicks on your ads, you can address the issues yourself. Learn about Troubleshooting invalid clicks.