Edit, pause or remove a remarketing list

After you've created and tested your remarketing list, you can edit it if you want to make sure that your products or services are reaching the right audience. You can also pause an ad group from targeting your list or remove a remarketing list from an ad group.

Edit a remarketing list

While remarketing lists created automatically by Google Ads cannot be edited, you are able to make changes to a remarketing lists that you've created manually. For example, you can edit the name of the list, change the membership duration or close the list. Here's how:

  1. Click the Tools icon  in the top right-hand corner of your screen.
  2. Under the section labelled “Shared library”, click Audience manager.
  3. Click Audience lists from the menu on the left.
  4. Select the Audience list that you’d like to edit.
    • If you’d like to change the name of your list only, click the pencil icon Edit.
    • If you’d like to change the membership status of your list only, click the drop down arrow under the “Membership status” column and select Open or Closed.
  5. To edit the other list options, click the blue list name.
  6. Click the 3-dot icon  in the top right-hand corner of the list details and select Edit list.
  7. Here you can edit the list's name, initial list size, membership duration, membership status and description.
    • If you want to stop new site visitors from being added to a remarketing list, you can close the list using the drop-down menu in the "Membership status" section. "Open" means that Google Ads will continue adding website visitors to your list. "Closed" means that this list won't add new members.
    • Make your edits and click Save.

Bear in mind

  • When you edit a list, you don't need to replace the global site tag or remarketing event snippet on your site again.
  • For remarketing on the Display Network: if you change the membership duration, that new duration is applied only to site visitors that are added after this change. The site visitors previously on the list will keep the original duration. 
  • For remarketing on the Search Network, if you change the membership duration the new duration is applied to both existing visitors and new visitors.
  • Lists that have been created in Google Analytics can only be edited in Google Analytics.

Enable, pause or remove remarketing lists from an ad group or campaign

Pausing your list prevents ad group from targeting it while still allowing it to add new visitors. Removing your list will permanently remove your list. Both of these actions are done in the Audiences page, where you set your audience targeting.

  1. In the navigation panel, select the types of campaigns to view.
  2. Click Audiences from the page menu on the left.
  3. Ensure that Audiences is highlighted blue in the page menu on the top. 
  4. Click on the dot to the left of the name of  the audience and select Enable or Pause.
  5. To modify multiple lists at once, click in the boxes to the left of the dots to check them. As long as you have boxes ticked, a blue bar menu will appear above the list of audiences.
  6. From inside the blue bar menu, click Edit and then select Enable, Pause or Remove.

Note that the following lists can't be removed:

  • Lists that are in-use
  • Lists that were automatically created by Google Ads
  • Lists that are used to generate other in-use lists
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue