Create an image ad

Use image ads to attract people’s attention with color and pictures. You can create image ads outside of Google Ads and upload them, or create responsive ads within Google Ads which automatically adjust to fit the devices they are being viewed on. These ad formats are only for ads on the Display Network. This article explains how to create image ads:

  • Uploaded image ads: Upload image ads after you create them outside of Google Ads, like in Google Web Designer. Supported file types: GIF, JPG, PNG, and HTML5. 
  • Responsive Ads: Create image ads by uploading assets and writing text in Google Ads. Using the assets you provide, responsive ads will which automatically adjust their size, appearance, and format to fit just about any available ad space. Learn more here.  

Before you begin

The simplest and most flexible image ad type is a responsive ad for Display, which you can create in minutes using your own images, or free quality images from our library. For more specific instructions, go to Create a responsive ad for Display. You can also create dynamic responsive ads, to show images from your feed of marketing images.

Requirements for using HTML5 ads

HTML5 ads are not available for all advertisers.

You should automatically have access to HTML5 ads in your Google Ads account if your account meets the following requirements:

  • Account has been open for more than 90 days

  • Account has a good history of policy compliance

  • Account has more than USD 9,000 total lifetime spend

You can also request access to use HTML5 ads in your Google Ads account. You’ll need to apply for access, and your account must meet the following requirements:

  • Account has a good history of policy compliance

  • Account has a good payment history

  • Account has more than USD 1,000 total lifetime spend

Keep in mind, however, that meeting the requirements above doesn’t guarantee access to HTML5 ads. Once you submit your application, you’ll receive an email update within 7 business days.

Please note that HTML5 access may become unavailable to you in the future if you violate any prohibited practices or prohibited content policies.

In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.


  1. Sign in to your Google Ads account
  2. On the expandable navigation panel on the far left, make sure you’re at the “All campaigns” or “Display campaigns” level.
  3. Go to the “Ads and extensions" page and click the plus button .
  4. Select the ad template you’d like to use, or select Upload display ads.
  5. Create your ad with the template or upload it.
  6. Click Save.
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