As announced on 1 November 2022, similar audiences will be transitioned to more durable solutions. Starting 1 May 2023, there will be changes that will affect the way that similar segments are used in Google Ads. Learn more about these changes to audience targeting.
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimisation simpler, you’ll find the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments and exclusions is now consolidated in one place, the 'Audiences' tab within the left page navigation menu. You can also easily manage your audiences from this report page. Learn more about Audience reporting
- New terms
We’re using new terms on your Audience report and throughout Google Ads. For example, 'audience types' (these include similar, custom, in-market and affinity) are now referred to as audience segments and 'remarketing' is now referred to as 'your data'. Learn more about the updates to Audience terms and phrases
Your data segments allows you to reach people who previously visited your website or used your app, and match the right people with the right message. While it can be a great way to attract past visitors back to your site or app, you should inform these people that you gather information for your data segments on your website or in your app.
- An appropriate description of how you're using your data to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
Using Google Marketing Platform's pixels for your data segments