The remarketing, re-engagement, or similar audiences feature in Google Ads allows you to reach people who previously visited your website or used your app, and match the right people with the right message. While these features can be a great way to attract past visitors back to your site or app, you should inform these people that you gather information for remarketing, re-engagement, or similar audiences on your website or in your app.
- An appropriate description of how you're using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
Using Google Marketing Platform's remarketing pixels