If your Dynamic Search Ads aren't getting traffic, it might be because your settings are missing key information. Within an ad group, you'll need to create your Dynamic Search Ad text and choose Dynamic ad targets for your ad to run.
This article goes over some of the most common reasons why Dynamic Search Ads don’t receive traffic after initial setup.
Dynamic Search Ads require a website domain (for example, example.com) and language to be set in the campaign, corresponding to the pages that you want your ads to target. To create a Dynamic ad group in a search campaign, you'll need to provide your website information, website domain and language in the campaign settings.
Here’s how to check your domain and language settings:
- From the page menu on the left, click Campaigns.
- Use a table filter to find your campaign, then click its name.
- To see your campaign settings, click Settings from the page menu on the left.
- Click Additional settings, and then click Dynamic Search Ads. You should see the website domain and language listed if you previously gave this information. Make sure that the language in your settings matches the language of your website.
- If the domain or language is missing, enter the domain or select a language from the drop-down menu. Double check to make sure that your domain name is spelled correctly.
- Click Save.
The following domains cannot be used for Dynamic Search Ads:
- Domains that redirect to a different domain
- Sites from some sensitive verticals, such as pharmaceutical, gambling and adult, may not serve with Dynamic Search Ads
- Domains without enough content to target:
- Sites that mostly contain flash content or images
- Sites that require a user to log in to access the majority of the site's content
- Sites that don't have a lot of pages indexed by Google (check your website's index status on Google)
Dynamic Search Ads use dynamic ad targets to determine which sections or pages of your website to use for showing your ads to customers. When you create a Dynamic ad group, we suggest that you start by implementing “Landing pages from your standard ad groups".Learn more about creating targets for Dynamic Search Ads
If you want to set up your own dynamic ad targets, then you'll need to format them in a way that our system understands. If your dynamic ad target isn’t serving, you may see a status indicating why the target is ineligible to serve. To understand the meaning of dynamic ad target statuses, refer to this article.
Negative keywords in your Dynamic ad groups block your ads from appearing when a customer uses those words as a search phrase. You can compare your negative keywords with pages on your website that you want to include for your Dynamic Search Ads. If there are matches, consider removing the negative keyword. For example, if you don’t want Dynamic Search Ads to show on a brand term that you’re already targeting with keywords, you should add this brand term as a negative exact match keyword.
However, Dynamic Search Ads may find opportunities to serve ads on searches that contain your brand term that you aren’t already targeting with keywords. To make sure that you don’t lose these serving opportunities, don’t add your brand term as a negative broad match keyword.
Negative dynamic ad targets
Negative dynamic ad targets prevent us from using certain pages on your website to target your Dynamic Search Ads. If a customer uses a search phrase that could've been matched with a page from your website that's in a negative target, that customer won't see your ad.
Here's how to check your negative targets and to remove those you don’t want:
- From the page menu of the left, click Dynamic ad targets.
- Click Negative dynamic ad targets.
- Review your list of negative targets. Check whether any of them are blocking pages on your website that you don't want to be blocked.
- Tick the box next to the negative target that's blocking those pages and click Remove.
Check your targets reach with the “Website coverage” column
- Your Dynamic Search Ads can show instead of your keyword-based ad groups when the keywords in your keyword-based ad groups are active, paused or removed.
- Your Dynamic Search Ads targets may overlap with each other. If this is the case, the most targeted dynamic ad target may serve, or traffic may split between the targets so that you don’t get as much traffic as you would expect.