Edit, remove, or download negative keywords

Negative keywords can make your campaigns more focused on what your customers are actually searching for.

This article shows you how to manage your negative keywords by editing, removing, and downloading in bulk. Learn more about how to Add negative keywords.

How to access account-level negative keywords

To access your account-level negative keywords, click on Settings, then Account Settings, then Negative Keywords.

How to filter negative keywords

  1. From the Negative Keywords section, click Add Filter
  2. Select Keyword Text or Match Type.
  3. Select relevant options and click Apply.
     

How to edit negative keywords

  1. From the Negative Keywords section, hover over a keyword to reveal the pencil icon Edit and click it.
  2. Change the keyword or match type.
  3. Click Save.
     

How to remove negative keywords

  1. From the Negative Keywords section, find the keyword you want to remove and click the checkbox next to it.
  2. Click Remove at the top of the list.
  3. Confirm by clicking Remove again.

How to download negative keywords

  1. From the Negative Keywords section, click the Download icon A picture of the download icon for Google Ads and Merchant Centerin the upper right corner.

How to access your negative keywords

To access your negative keywords, click Keywords in the page menu, then click Negative keywords along the top. 

How to edit negative keywords

  1. Place your cursor over the right side of the negative keyword and select the pencil icon Edit.
  2. Edit your negative keyword. To change your negative keyword's match type, use the drop-down menu to select a new match type. 
  3. Click Save.

How to remove your negative keywords

  1. Check the boxes next to the negative keywords you'd like to remove. 
  2. Select Remove

How to download your negative keywords

  1. Click the download button A picture of the download icon for Google Ads and Merchant Center above the table.
  2. Choose the download format for your report. You can also email yourself the report or schedule reports to be sent to you. 

 

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