Exclude IP addresses

Getting unwanted clicks that are costing you? You can take your ads off certain neighbourhoods of the Internet map, so to speak, by excluding computer or network IP addresses.

This article explains how to exclude Internet Protocol (IP) addresses by the campaign so that all ads in that campaign are blocked from computers and networks associated with those addresses.

Why exclude by IP address

You could exclude specific IP addresses in order to limit showing your ad on particular networks that you believe aren't likely to be used by potential customers.

For example, people working at your company regularly check your website's organic search results, where your ads sometimes show. Since unwanted ad impressions and inadvertent clicks are costly, you decide to exclude your company's network IP address.

Bear in mind

If you're trying to prevent your ads from showing in certain geographical locations, try excluding ads from a geographic location instead of excluding IP addresses.

IP addresses can appear in different versions, so make sure that you use all versions of the IP address you’d like to exclude.


Note: IP exclusions aren't available for video campaigns, App campaigns, Smart Display campaigns and Discovery campaigns.

how to exclude IP addresses


  1. Sign into your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Select the campaign you'd like to exclude IP addresses from. 
  4. Click to expand the 'IP exclusions' section. (Click Additional settings if you can't see the 'IP exclusions' section.)
  5. Enter the IP addresses you want to exclude from seeing your ads. 
  6. Click Save

How to remove your IP address exclusions

  1. Follow steps 1-4 (above). 
  2. Remove any IP address exclusions that you don't want to apply.
  3. Click Save
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