Mobile ad

A type of ad that can appear on webpages and apps that are viewed on a mobile device like a cell phone or tablet.

For Google Ads, "mobile" is defined as where the ad can appear: on "mobile" devices. These include high-end mobile devices with smaller screens, such as smartphones.

  • There are several types of mobile ads, including call-only ads, app promotion ads and more.
  • These are shown only on mobile devices. You create these ads specifically for tablets or mobile phones.
  • Ads can appear on mobile search results, on mobile-optimised websites, on YouTube or even within other mobile apps.
  • Based on your campaign type these ads can be in text, image, video, call-only or app/digital content formats.

See all of the types of mobile ads
How to create an ad for high-end mobile devices
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