Understanding your ad group status
About ad group status
Your ad group status lets you know whether your ad group is active or not.
Ad group status is different than the statuses for campaigns, ads and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads, keywords and bids.
This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on.
For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads and keywords in the campaign will stay enabled. Learn more about campaign status.
Ad groups in Display Network campaigns can include targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups for Search Network campaigns.
Are your ads not running? Here are some of the most common reasons:
- You’ve deactivated an ad group or its “parent” campaign by pausing or removing it
- You’ve run out of funds
- You haven’t scheduled your ads to run
- Sign in to your Google Ads account at https://ads.google.com.
- Click the Campaigns tab at the top.
- Click the Ad groups tab.
- See the ad group status in the Status column.
- You can click the “Status” heading to reorder your ad groups by status.
What your ad group status means
|Ad group status||What it means|
|Eligible||This ad group’s set to run. It’s a good idea to check the Ads tab to see if policy violations are keeping individual ads from running.|
|Paused||You’ve temporarily stopped this ad group from showing ads. Its ads aren’t running. You can resume the paused ad group to start ads again.|
|Removed||You’ve removed this ad group. Its ads aren’t running. You can resume the removed ad group to start ads again.|
|Incomplete||You haven’t set up necessary parts of this ad group (like keywords or ads). Its ads aren’t running.|
|Campaign paused||You've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again.|
|Campaign removed||You’ve removed this ad group’s campaign. Its ads aren’t running. You can resume the removed campaign to start ads again.|
|Campaign suspended||The ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds. To do this, click the gear icon , choose "Billing" and click "Make a payment".|
|Campaign ended||This ad group’s in a campaign that’s passed its end date. Its ads aren’t running.|
|Campaign pending||You’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet.|