Shopping ad: Definition

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

Showcase Shopping ads are available in these countries:

  • Australia
  • Brazil
  • Canada
  • Germany
  • France
  • Hong Kong
  • Ireland
  • India
  • Indonesia
  • Malaysia
  • The Netherlands
  • New Zealand
  • The Philippines
  • Singapore
  • South Africa
  • Sweden
  • Taiwan
  • United Arab Emirates
  • UK
  • US

You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads

To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.

Learn more

About Shopping campaigns and Shopping ads
Create a shopping campaign

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