Shopping ad: Definition

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

Showcase Shopping ads are available in these countries:

Australia flag

Australia

Brazil flag

Brazil

Canada flag

Canada

Germany flag

Germany

France

France

Hong Kong

Hong Kong

Ireland

Ireland

India

India

Indonesia

Indonesia

Malaysia

Malaysia

Netherlands flag

Netherlands

New Zealand flag

New Zealand

The Philippines

Philippines

Singapore

Singapore

South Africa

South Africa

Sweden

Sweden

Taiwan

Taiwan

United Arab Emirates

United Arab Emirates

United Kingdom

United Kingdom

United States

United States

   

You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads.

To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.

Learn more

About Shopping campaigns and Shopping ads
Create a shopping campaign

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