Shopping ad: Definition

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

Showcase Shopping ads are available in Australia, Canada, Germany, France, Hong Kong, Ireland, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, South Africa, Taiwan, the United Arab Emirates, the UK and the US. You may create Showcase Shopping ads using the new Google Ads experience and the Google Ads API (AdWords API). If you want to advertise individual products, take a look at Product Shopping ads


To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.

Learn more

About Shopping campaigns and Shopping ads
Create a shopping campaign

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