- On the “Asset group” page, enter a unique asset group name.
- Build your asset group using the guidelines below.
- Click Next.
| Asset | Recommended asset guidelines |
|---|---|
|
Image |
Add up to 15 images |
| Logos | Add up to 5 logos |
| Videos |
If you don't upload a video, Google may auto-generate one from your other assets. To opt out of auto-generated video, upload a video during campaign construction or launch. In either instance, Google will automatically resize your video ads to increase performance and improve ad strength across platforms. Remember that if you don’t plan to upload a video, you’ll need to consider how creative assets in an auto-generated video might appear if resized. If you don't have a video, use the Google Ads video creation tool to create one while remembering the following guidelines.
|
| Headlines (maximum 30 characters) | Add up to 5 headlines |
| Long headlines (maximum 90 characters) | Add up to 5 long headlines |
| Descriptions |
Short description (maximum 60 characters)
|
|
Long description (maximum 90 characters)
*Long descriptions aren’t supported in local formats. |
|
| Call to action | Select a call to action that aligns with your goals such as “sign up” or “subscribe”. |
| Business name | Add the name of your business or brand, which appears in the text of your ad. |
| Ad URL options | Add the pathway for your display URL and choose a different final URL for mobile. |
| Final URL | With Final URL expansion turned on, Google may replace your Final URL with a more relevant landing page based on user search queries. Google may also generate dynamic headlines, descriptions, and assets to match your landing page. Learn more About automatically created assets. |
| Promotions (optional) |
Promotion assets can add additional value by highlighting your sales and promotions for people who are searching for the best deals your business has to offer. learn more about how to create Promotion Assets. If you're interested in using promotion assets to drive customers to your storefront, learn more about how to use local promotions via promotion assets. |
to learn more about the requirements.You can create one asset group before launching your Performance Max campaign and additional asset groups after setup. Your assets will automatically be assembled into all applicable formats and show the most relevant ad creative.
Audience signals
Audience signals allow you to add audience suggestions that help Google Ads automation optimize for your selected goals. Although adding audience signals is optional, using audience signals can help you accelerate and guide Google AI on the ideal way to optimize your campaign.
Remember that Performance Max campaigns may show ads to relevant audiences outside of your signals if they have a strong likelihood of converting to help you meet your performance goals.
- Learn more about how to Build audience signals.
- Learn more about how to Use the Audience builder to reach the right audience for each campaign and ad group.
Ad strength
Ad strength is an indication of the relevance and range of your ad creative combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.
Local promotions via promotion assets
You can use local promotions via promotion assets to highlight your discounts and offers, encouraging customers to visit your physical store. While in Maps, users can view, save, and share a local promotion with friends and family for redemption in-store and online. View an example of local promotion via promotion assets.
Local promotions via promotion assets only serve on Performance Max campaigns with an offline conversion goal. If your campaign has an omnichannel goal, this format won’t serve if you attach a Google Merchant Center feed to your campaign.
To set up a local promotion via promotion assets, make sure that you input the following assets:
- Promotion type
- Promotion amount
- Item
- Logo
- Image
- Business name
- Description
- Promotion code (optional)*
- Promotion start and end date (optional)
- Terms and conditions (optional)
*Accepted promotion code formats: QR code, Barcode, or Alphanumeric codes.
Learn more About promotion assets.
Reporting details about your local promotions via promotion assets can be found in the “Assets” view under predefined reports available only at campaign level.
- You can review local promotion save performance by searching for the name “alp_save_coupon” under the “All conv.” column in Google Ads. Local promotion saves aren’t reported at the store level.
Video creation in Google Ads
You can either upload your own videos during campaign creation or use the free Google Ads video creation service to create horizontal or vertical videos for your campaigns. If you don't have a video asset, and you don't want to use auto-generate videos, consider using the video creation tool. To create a video in Google Ads, choose a template from the Asset Library and upload the following items:
- Branding elements like a logo or brand colors
- Images like product or lifestyle pictures
- Video-friendly messaging
When you create your video, Google will automatically resize your video ads to increase performance and improve ad strength across platforms. Remember that you can also crop or refocus images in Google Ads before you create and upload your video to a designated YouTube channel for use in a campaign. Learn more about how to Create a Video campaign.
