আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

About Final URL expansion in Performance Max

Note: Final URL expansion is turned on by default. If you want to turn these assets off, uncheck the checkbox during setup or from within your campaign's settings.

Enabling “Final URL” in your Performance Max campaign settings allows your campaign to replace your Final URL with a more relevant landing page from the Final URL domain, based on the user’s search intent.

When running Performance Max campaigns for store goals only (store visits, store sales, contacts, and direction clicks), Final URL expansion isn't supported.

If automatically created asset settings are turned on, Google may replace your Final URL with a more relevant landing page based on the user’s search query, and generate a dynamic headline, description, and additional assets to match your landing page content. Learn more About automatically created assets.

Final URL expansion can serve and receive traffic on any page that hasn’t been excluded. This means that if you have a subdirectory (like www.example.com/brand), your campaigns may be optimized to show both general and brand subdirectory pages.

Use page feeds with URL expansion

You can now provide a feed of URLs for your Performance Max campaign to use. This feature complements Google’s automated understanding of what products and services advertisers should be using. Learn more about How to use page feeds in Performance Max.

  • If Final URL expansion is on: Providing a page feed helps to verify that we’re indexing the provided URLs, but it doesn’t restrict ads to serve only URLs from the provided feed.
  • If Final URL expansion is off: Your Performance Max campaign will only send users to the URLs provided in your page feed and asset groups.
Note: Advertisers that sell ads on marketplaces, have several different lines of businesses, or have multi-domain campaigns may experience mismatched headlines or descriptions with Final URL expansion turned on. If this occurs, use generic descriptions or page feed instead.

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