The asset library is an account level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This article explains how you can access the asset library and add or remove assets from the asset library.
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
How to access the asset library
The asset library can be accessed while selecting media during the ad creation process. Or, you can follow the steps below to access the asset library from your sidebar or your Campaigns tab.
From your sidebar
- In your Google Ads account, click the Tools icon
.
- Click the Shared library drop down in the section menu.
- Click Asset library.
From your Campaigns tab
- In your Google Ads account, click the Campaigns icon
.
- Click the Assets drop down in the section menu.
- Click Assets.
- Click the plus button
, then select Image from the drop down menu.
- From the “Add to” drop down menu, select a campaign or ad group you want to add your image assets to.
- Click
- Under “Asset library”, select the assets you want to use for your ad.
- Note: If any of your images don’t have an aspect ratio of 1:1 or 1.9:1, you’ll need to crop them before you can include them in your image assets. Click the image you’d like to crop, make your changes, then click Select 1 ratio or Select 2 ratios. Repeat this step for each image.
- Click Save.
- You can refer to a preview of your final image asset on the right side of your screen. If you want to make changes, click the pencil icon
beside the images.
- Note: Your ad might not always include all of your text. Shortening may occur in some formats.
- Click Save.
How to add assets to the asset library
You can upload assets to the asset library by following the steps below:
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Asset library.
- Click + New.
- Folder: Allows you to create new folders for organizational purposes.
- Upload: Allows you to upload images, videos, folders directly from your computer or connect to your Google Drive to upload content from there.
- Video: Enables you to upload a new video, add a video from YouTube, and even create a new video. You can modify an existing video (add a voice over or trim a video).
- Hover over Upload. From here, you can select one of the following, depending on where your assets are located:
- Images and videos
- Folder upload
- From Google Drive
- From Dropbox
- Select the asset you want to upload. Note that you can only select file types supported by Google Ads.
- Click Open.
- If the file is an image, then it’ll be uploaded after you click Open. If the file is a video, you’ll need to go through additional steps:
- Select one of the following:
- Your video ad storage channel, created by Youtube
- Your own channel, if you have permission to upload to that channel from the Google account you use with Google Ads.
- Upload as drafts, if you aren’t ready to upload to a channel yet
- Click Upload.
- Select one of the following:
Learn more about Creating a video using Asset library.
How to remove assets from the asset library
You can remove any assets you've uploaded to the asset library by following the steps below:
- In your Google Ads account, click the Tools icon
- Click the Shared library drop down in the section menu.
- Click Asset library.
- Select the assets you want to remove, then click Remove.
Notes:
- After you remove assets, you’ll have the immediate option to undo. After that, the assets are unrecoverable, and you’ll have to re-upload them, if necessary.
- You’ll no longer be able to view cropped versions of the assets you remove.
- Assets you remove from the asset library may still show in the following places:
- Assigned to an ad that is still serving. You’ll need to remove the assets from the assigned ad to stop it from serving.
- Reporting, especially if the removed assets were assigned to an ad that was serving.
- Google Ads API (removed assets will be hidden in Google Ads Editor, unless they’re assigned to an ad).
- To permanently remove any assets you’ve uploaded, contact support. After assets are permanently removed, they can’t be recovered.
- If you uploaded videos to a Google-owned private channel for video ad hosting, you can remove these videos using the instructions above. However, if you uploaded videos to your brand channel, these videos can only be removed by signing into that YouTube channel. Learn more about Replacing or deleting your video.
