An advanced feature that lets advertisers interact with and make changes to their Google Ads account through applications they create. The AdWords API will be replaced by the newer Google Ads API, which is currently in beta.
- The AdWords and Google Ads APIs (application programming interface) allow developers to create and use applications that interact directly with their account details on the Google Ads server.
- These APIs can help advertisers efficiently manage large Google Ads accounts and campaigns. For example, you can compile your Google Ads data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk.
- To use either API, you'll need a Google Ads manager account and a developer token.
- These APIs are a good option for advertisers who have a developer or programmer with technical skills. If you don't have these resources but still want an extra tool to help manage large changes to your account, try Google Ads Editor or Google Ads scripts instead.