An advanced feature that lets advertisers interact with and make changes to their Google Ads account through applications they create. In April 2022, the AdWords API will no longer be available and will be replaced by the Google Ads API. Learn more about migration to the Google Ads API.
- The Google Ads API lets developers create and use applications that interact directly with their account details on the Google Ads server.
- The API helps advertisers efficiently manage large Google Ads accounts and campaigns. For example, you can compile your Google Ads data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk.
- To use the API, you'll need a Google Ads manager account and a developer token.
- This API is a good option for advertisers who have a developer or programmer with technical skills. If you don't have these resources but still want an extra tool to help manage large changes to your account, try Google Ads Editor or Google Ads scripts instead.