You can create compelling videos with assets you already have to reach customers on YouTube and Google video partners.
Follow the steps below to create a video in the Google Ads Asset library.
- Go to Asset studio within the Tools icon
.
- Select Asset library.
- Select the blue + Create new button, then select Video.
- Select + Create video
- Choose a template for your video. You can select the templates to preview them before you make a selection.
- Add assets to your template. Some assets you might need are the HEX codes for your brand’s logo, colors, images, and text.
- You can pick predefined fonts and music from the Google Ads library.
- You can crop your images to fit the template if needed.
- You can use the recommendations provided by the tool for the type and size of the asset, for example, a lifestyle or a product image.
- You can also upload images and logos as required.
- After all assets have been selected, you can use the scenes updated in the Storyboard on the bottom of the screen to get a preview of how the video will appear.
- Select Continue to upload after adding all the assets
- Wait for your video to generate. This might take several minutes.
- When your video is complete, you can preview it.
- When you’re satisfied, select the YouTube channel where you’d like to upload it. Confirm that:
- Your YouTube channel is connected to your Brand Account.
- You can use channel permissions in YouTube Studio for your channel.
- Your email has “Editor”, “Editor (Limited)”, “Manager”, or “Owner” rights to the YouTube channel
- Select Return to Asset library. Your new video is saved here.
You can also create a video while you’re creating a new Performance Max campaign. After you select a video, navigate to “Need a new video?”, then select Create one in just a few simple steps.
