The location of a web page or file on the Internet. Some Google URLs include www.google.co.uk, adwords.googleblog.com and http://www.google.co.uk/intl/en/privacy.

  • In the same way that buildings and houses have a street address, web pages also have unique addresses to help people to locate them. On the Internet, these addresses are called URLs (Uniform Resource Locators).
  • A web page's URL - such as http://support.google.co.uk/google-ads - is made up of a domain name (here it's "google"), a domain category (".co.uk") and sometimes other elements like a subdomain ("support") and path ("/google-ads").
  • For each of your ads, you specify a display URL that's shown with your ad as well as a final URL that determines where people are taken when they click your ad.
  • To find a web page's URL, look in the address bar near the top of your Internet browser.

Display URL policy
How to edit your URLs

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