The location of a webpage or file on the Internet. Just as buildings and houses have a street address, webpages also have unique addresses to help people locate them. On the Internet, these addresses are called uniform resource locators (URLs). Some of Google's URLs include www.google.com, blog.google/products/ads-commerce/ and policies.google.com/privacy.
- A webpage's URL, such as http://support.google.com/google-ads, is made up of a domain name (here it's 'google'), a domain category ('.com') and sometimes other elements like a subdomain ('support') and path ('/google-ads').
- For each of your ads, you’ll need to specify a display URL that's shown with your ad as well as a final URL that determines where people are taken when they click your ad.
- To find a webpage's URL, look in the address bar near the top of your Internet browser.
