The location of a webpage or file on the Internet. Some of Google's URLs include www.google.com, adwords.googleblog.com and http://www.google.com/intl/en/privacy.

  • Just as buildings and houses have a street address, webpages also have unique addresses to help people locate them. On the Internet, these addresses are called URLs (Uniform Resource Locators).
  • A web page's URL – such as http://support.google.com/google-ads – is made up of a domain name (here it's "google"), a domain category (".com") and sometimes other elements like a sub-domain ("support") and path ("/google-ads").
  • For each of your ads, you specify a Display URL that's shown with your ad as well as a Final URL that determines where people are taken when they click your ad.
  • To find a web page's URL, look in the address bar near the top of your Internet browser.

Display URL policy
How to edit your URLs

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