Landing page is the web page where people end up after they click your ad. The URL of this page is usually the same as your ad's Final URL.
- For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad.
- Google's policy is that your landing page and display URL (the web page shown in your ad) must share the same domain.
- Your landing page experience is one of several factors that helps determine a keyword's Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, the number of links on the page and the expectations that users have based on the clicked ad creative.