Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting on July 1, 2024, you will lose access to Universal Analytics data in your account, the API, and in Google Ads. If you haven't completed the migration, go to the Setup Assistant to get started with Google Analytics 4.
Linking your Google Analytics property to your Merchant Center account allows you to send conversion details from Google Analytics to Merchant Center, enabling specific reporting or insights in Merchant Center.
On this page
Before you begin
Learn more about [GA4] Access and data-restriction management.
Instructions
To link to an existing Google Analytics property, refer to the section about creating links in analytics in the article about Google Merchant Center integration.
Link Google Analytics to Merchant Center
In your Merchant Center
From Conversion settings
In your Merchant Center, click Settings & tools icon
.
Select Conversion settings.
If you haven’t already enabled the "Auto-tagging" option, enable it to link to Google Analytics. Learn how to Set up auto-tagging in Merchant Center.
Click Add conversion source.
Select "Google Analytics".
Click the pop-out “Go to Google Analytics” and follow the linking steps.
In your Business Manager
From Apps and services
In your Business Manager, click Apps and services.
Under “Google services”, click Add service.
Select "Google Analytics".
Click the pop-out “Go to Google Analytics” and follow the linking steps.
To view the linked Google Analytics property
In your Merchant Center
From Apps and services
In your Merchant Center, click Settings & tools icon
.
Select Apps and services.
Under the “Google apps” tab, you can view the Google Analytics property linked to your Merchant Center.
From Conversion settings
In your Merchant Center, click Settings & tools icon
.
Select Conversion settings.
In this tab, you can view the Google Analytics property linked to your Merchant Center.
In your Business Manager
From Apps and services
In your Business Manager account, under “Google services”, you can find the Google Analytics property linked to your Merchant Center.
Remove Merchant Center access to your Google Analytics property
In your Merchant Center
From Apps and services
In your Merchant Center, click Settings & tools icon
.
Select Apps and services.
Under the “Google apps” tab, choose the Google Analytics property that you want to unlink.
Under the “actions” column, Click Delete connection.
From Conversion settings
In your Merchant Center, click Settings & tools icon
.
Select Conversion settings.
Choose the Google Analytics property and click unlink.
Review the runlinking request and confirm by clicking Remove access.
In your Business Manager
From Apps and services
Sign into your Business Manager account.
Under “Google services,” choose the Google Analytics property that you want to unlink.
Under the “Actions” column, click Delete connection.
Data sharing
When you connect your Google Analytics to Merchant Center, some of your data is shared between them.
Data shared from Merchant Center
- Merchant Center name and ID
Data shared from Google Analytics
- Google Analytics name and ID
- Conversions