Demand Gen campaign creative: Asset specifications and guidelines

You can use these format guidelines to create ads that will run across the Discover feed, Gmail, YouTube videos, YouTube Search results, YouTube watch next, the YouTube Home feed, YouTube Shorts, Google Display Network websites and apps. Creative teams and designers can download the following templates to help ensure that their assets are aligned with our guidelines:

Images:

Download image template

Videos:

Download video template

Logos:

Download logo template

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Asset specifications
Ad format placement eligibility
Google AI asset optimisation
Next steps

Asset specifications

Asset	Orientation	Specification	Guidance
Logo Download logo template	Square	1:1 Min size: 144 x 144; Recommended: 1200 x 1200	Supported format: .jpg or .png Max file size: 150 KB
Image Download image template	Square	1:1 Min size: 300 x 300; Recommended: 1200 x 1200	Supported format: .jpg or .png Max file size: 5 MB Safe zones for 9:16 images are similar to 9:16 videos. Check the video ad safe zones.
	Horizontal	1.91:1 Min size: 600 x 314, recommended: 1,200 x 628
	Vertical	4:5 Min size: 480 x 600, recommended: 960 x 1,200
	Vertical 9:16	9:16 Min size: 600 x 1067; Recommended: 1080 x 1920 Recommended for YouTube Shorts
Uploaded display ads		Common and recommended image dimensions: 300 x 250 (medium rectangle) 336 x 280 (large rectangle) 728 x 90 (leaderboard) 970 x 90 (large leaderboard) 160 x 600 (wide skyscraper) 300 x 600 (half-page ad) 320 x 50 (mobile leaderboard)	Supported format: .jpg, .png, .gif (non-animated) Max file size: 150 KB
Video Download video template	Square	1:1 Recommended pixels for HD: 1080 x 1080	Supported format: MPG (MPEG-2 or MPEG-4) Max file size: 256 GB Min video duration: 5 seconds Videos less than 10 seconds are ineligible to serve on YouTube in-stream. Check the video ad safe zones.
	Horizontal	16:9 Recommended pixels for HD: 1920 x 1080
	Vertical	4:5 Recommended pixels for HD: 1080 x 1350
	Vertical 9:16	9:16 Recommended pixels for HD: 1080 x 1920 Recommended for YouTube Shorts

Ad format placement eligibility

The table below shows which ad formats are eligible for each placement. Note that headlines and descriptions can now serve on Demand Gen mobile in-stream.

Placements	Product feed only	Image only	Image and product feed	Video only	Video and product feed	Uploaded display ads (static and HTML5)
YouTube Shorts
YouTube in-stream
YouTube Home
YouTube Search
YouTube watch next
Gmail
Discover
Google video partners
Google Display Network

Google AI asset optimisation

Demand Gen campaigns help you to produce and serve visually appealing, multi-format ads across YouTube, Discover, Gmail, Google Display Network and Google video partners. With the integration of Google AI and creative enhancement features in Demand Gen, you can easily create a variety of high-quality and engaging creative assets and content.

Let Google AI use your existing ad content to create optimised assets. This helps improve ad coverage and drive conversions.

Learn more about creative enhancements and generative AI tools in Demand Gen.

Next steps

Learn more about image asset specifications and recommendations.
Learn about image asset specifications and ad format guidelines for Demand Gen campaigns.

Learn more about video asset specifications and recommendations.
Learn about video asset specifications and ad format guidelines for Demand Gen campaigns.

Learn more about product feed specifications and recommendations.
Learn about Demand Gen creative assets with product feed specifications and ad format guidelines.

Demand Gen campaign creative: Asset specifications and guidelines

Asset specifications

Ad format placement eligibility

Google AI asset optimisation

Next steps

Related links

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