This article is intended for users of the Google & YouTube app on Shopify
Conversion tracking allows you to observe the actions that people take on your website after clicking on one of your ads or free listings. This information shows you things like which of your ads or free listings generates the most sales on your online shop.
This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. For more information on conversion tracking, review:
Recommended: Setup with the Google & YouTube app on Shopify
The easiest way to set up conversion tracking is through the Google & YouTube app on Shopify. Follow the steps below.
- Sign in to your Shopify account and download the 'Google & YouTube' app.
- From your Shopify console, click the search bar and search 'Google and YouTube'.
- You'll be taken to the Shopify app store. Click Install to continue.
- Review the list of permissions required, then click Install to continue.
- If the app isn't connected to Google, click Connect Google Account and choose the Google Account that owns your Ads property.
- Under the 'Just want to set up Google Ads conversion measurement' banner, click Get started.
- Select your 'Google Ads account', then click Connect.
- Click Complete setup.
- Ensure conversion tracking is enabled. Your account is now sending conversion information to Google.
If you prefer not to use Google Ads to track your conversions, we recommend creating a Google Analytics account and linking it within the Google Analytics 4 card within the Google & YouTube app.
Ensure that you're providing users with clear and comprehensive information about the data that you collect on your websites, and getting consent for the collection, sharing and use of personal data for personalisation of ads where legally required.
