Product Linking: How to import Google Analytics stats into Google Ads

To view Google Analytics site stats in a Google Ads account, you should first create a link between Google Analytics and Google Ads. The site stats export feature must be enabled on the created link. Linking can be created in a popup as against the standard pattern defined in the Account linking framework. Currently, activating App and web metrics is possible only after linking. This article is about how to import Google Analytics stats into Google Ads.

Customers who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion.

Before you begin

The export of site stats data from Google Ads can be regulated using controls on the ads link accessible in Google Ads. You can enable the flow of data from Google Analytics to Google Ads through an ads side control on the link. After it’s enabled, Google Analytics metrics will be available to pull into Google Ads reporting. Note that the stats derived from a manager account are auto-enabled and cannot be disabled.

Instructions

To import Google Analytics stats into Google Ads, you either need to link a Google analytics account or already have a Google Analytics property linked.

How to link Google Ads to Google Analytics property or Firebase project

1. Go to Data manager within the Tools menu .
2. Click + Connect Product.
3. Under “Data source”, click Google Analytics or Firebase.
4. Under “Link Setup”, select a Google Analytics property or Firebase project from the dropdown, then click Next.
5. Configure your settings:
   • For app and web metrics import:
     • This property is used to show site engagement metrics in the Google Analytics reporting columns of your account. Note that you need to add Google Analytics columns to your Google Ads reports.
     • In most cases, it will take less than an hour for Google Analytics data to be imported, but the process may take longer for larger accounts. After the data is imported, you can add Google Analytics columns to your Google Ads reports.
6. Once you've selected your settings, click Link, and then click Done.

If you'd like to update the settings for the Google Analytics property or unlink it, click Manage next to the property in the table of linked properties. You can then use the toggle switch to adjust your settings. To unlink the linked property, click Unlink. A pop up window will appear for you to confirm your decision by clicking Unlink. Once you make changes, the table will reload with the updates.

How to check if your Google Analytics stats are imported

Follow these steps to check if your Google Analytics stats are being imported or to activate the import, if your Analytics property is already connected:

1. Go to Data manager within the Tools menu .
2. Under “Connected products”, find “Google Analytics" or "Firebase", then click Manage & link.
3. To import site metrics from a linked Google Analytics property, click Manage after clicking on the 3-dot icon next to the property you want to modify.
4. Toggle “Import app and web metrics” to switch it on. If the import is already activated the toggle will look blue.
5. Click Save changes to activate the import. It can take about 5 minutes (but may sometimes be delayed by a few hours) for the data to become available after linking the property.
   • This property will be used to show site engagement metrics in the Google Analytics reporting columns of your account. Note that you’ll need to add Google Analytics columns to your Google Ads reports, these are labeled as Google Analytics in the metric picker.
   • In most cases, it will take less than an hour for Google Analytics data to be imported, but the process may take longer for larger accounts. Once the data is imported, you can add Google Analytics columns to your Google Ads reports.

Related link

• Product Linking: Link a Google Analytics property or Firebase project to Google Ads