Google Ads not running: Low budget

When you’ve a low budget, your ads may not serve as often while Google Ads ensures your campaign doesn't spend more than your spending limit. Your campaign status may also display as “Eligible (Limited)” to indicate that it’s either not serving or under serving due to low budget.

What you can do

  • If campaign status indicates that your campaign is limited by budget, check the budget report to better understand your campaign’s spending relative to its average daily budget and how this has impacted your performance and spend limits.
  • Consider increasing your budget so that your campaign has enough budget to run throughout the day.

Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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