About your budget report

 

Google Ads Tutorials: How Google Ads Budget Pacing Works

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Your budget report can help you to determine how much you're projected to pay at the end of the month. The report can also show the changes you’ve made to your average daily budget in the past (and how they impacted your performance and spend limits). Your budget report is available for campaigns using average daily budgets.

This article describes how to view your budget report and what you’ll find in the budget report.

Before you begin

To view your budget report, you’ll need to have a campaign with a date range that includes the current month. If you want to make a change to your campaign’s average daily budget, learn how to Set an average daily budget for your campaign.

Tip: If you want to understand how changes to campaigns could affect key metrics and overall performance, you can create a plan with Performance Planner.

How to view your budget report

You can get to your budget report from various places in Google Ads. In this section, you’ll find information about how to get to your budget report from the “Campaigns” page, the “Shared library", and the “Ad groups” page.

Note: To access your budget report from any of the following places in Google Ads, you may need to switch to the detailed view.

Get to your budget report from the "Campaigns" page

  1. Sign in to Google Ads.
  2. From the page menu on the left, click Campaigns.
  3. Hover the cursor over your campaign’s budget in the “Budget” column, or click the pencil icon Pencil icon / edit icon to view a window with your average daily budget. You can make changes to your average daily budget and save them. Additionally, you can review recommendations to help your return on ad spend (ROAS).
  4. Click View budget report and you’ll be taken to the “Budget report” page.

Get to your shared budget report from the "Shared library"

  1. Sign in to Google Ads.
  2. Click the tools icon Tools icon and under “Shared library”, select Shared budgets.

  3. In the “Daily budget” column, hover the cursor over your campaign budget in the “Budget” column, or click the pencil icon Pencil icon / edit icon to view a window with your average daily budget. You can make changes to your average daily budget and save them. You’ll find a link to the budget report.
  4. Click View budget report and you’ll be taken to the “Budget report” page.

Get to your budget report from the "Ad groups" page

  1. Sign in to Google Ads.
  2. Click Ad groups from the page menu on the left and select an ad group.
  3. In the top bar, you’ll find your budget for the campaign associated with the selected ad group. Click the pencil icon Pencil icon / edit icon next to the budget amount and you'll find your budget and be able to edit it.
  4. Click View budget report and you’ll be taken to the “Budget report” page.

What you’ll find in the budget report

Budget Report UI screen mock

The budget report provides you with the following key information:

  • Cumulative monthly spend: At the top of the budget report (above the chart), you can review the monthly spending limits, monthly forecast, and cost to date.
    • Monthly spending limit: This section displays the maximum amount you can pay for a campaign over a month. For example, if your average daily budget is set to $10 USD, your monthly spending limit is going to be $10 USD*30.4 = $304 USD. Learn more about spending limits
    • Monthly forecast: This section displays projected total costs for the month based on your average daily budget. Google looks at your historical campaign performance as well as other relevant signals to understand how your campaign is likely to spend over the rest of the current month. Within the budget report, we’ll show a confidence interval (indicated in the light blue shaded area). You won’t be billed more than your spending limits.
    • Cost to date: This section displays the actual amount you’ve spent this month up to today's date.
  • Visualization chart: In the middle of the budget report, you can visualize cumulative spend for the month.
    • Gray solid lines show monthly spending limit.
    • Blue solid lines show cost to date.
    • Blue dotted lines show the spend forecast for future dates.
    • Shaded blue areas show the prediction intervals that indicate the upper and lower bound that the actual aggregate spend will likely land for a given day.
  • Daily spend: At the bottom of the report (below the Visualization chart), you can find information to help you understand how your daily cost has spent/not spent up to the maximum daily spending limit. The blue bar represents your daily spend.
  • Budget Explorer: With Budget Explorer, you can change your target (bid) or budget and immediately notice changes in your forecasted budget consumption. This enables you to more easily view the expected cost of your campaign, and decide on the right targets for your needs. This can be helpful if your budget is constrained.
Tip: The budget report can help you understand how editing your budget can impact the campaign's spending limits. Changes to your average daily budget are indicated with arrow icons on the days the budget changed. You can hover over the arrows to showcase the changes in budget amounts.
Keep in mind: If you use ad schedules, you may notice an alert that the ad schedules will not be reflected in the forecasting on the budget report.
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