Google Ads not running: Low creative asset coverage and diversity (Ad strength)

If you’re running an asset-based campaign, such as Responsive Search Ads, Responsive Display Ads, App campaigns, Performance Max, it’s important to ensure that you’ve a unique set of creatives across ad formats. Campaigns with a limited set of ads or assets may have more difficulty serving since they are eligible to enter into fewer auctions and have more limited reach.

What you can do

  • Check your campaign’s Ad strength to find out if creative coverage or quality can be improved. In particular, if your Ad strength isn’t “Excellent”, adding more assets can help boost the serving and performance.

Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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