Google Ads not running: Ad groups, assets, or ads aren't active or have policy issues

Even if your campaign is enabled, check to make sure you have active ad groups, assets, or ads within your campaign. The review status of your ads, assets, asset groups, or keywords can also impact your campaign’s ability to serve. Hover over your campaign’s status to check what percentage of ads are eligible to show.

What you can do

  • Check that your ads, ad groups, and assets are enabled so that they are active and can run.
  • Use Policy manager to view the policy restrictions of ads, keywords, and extensions across your entire account.

Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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