Cost per action: Definition

A cost per action (CPA) is the total cost spent to receive the required actions by your customers. This action is typically a purchase, registration, sign-up and many more.

You can calculate the CPA by following the below formula:

CPA = MC / A

  • CPA is the cost per action. For example, $20 per action.
  • MC is the marketing cost.
  • A is the number of actions.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Drive Revenue with Optiscore

Want to improve account health and drive business goals? Learn from industry & Google experts on how to drive revenue with the help of Optimization Score & Auto Apply Recommendations.

Register Now

Clear search
Close search
Google apps
Main menu