Installs: Definition

Run ads that encourage people to install your app. Installs are the number of app installs that your ads drive. Installs are as effective as conversions.

To help you get the best value from each download, Google Ads also automates targeting and bidding.

Learn more About automated bidding.

You can optimise your campaign targeting to focus on finding valuable users based on actions that you care about, like in-app conversions.

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