In-app actions: Definition

In-app action is the number of events that impressions have been attributed to the campaign. The nature of an in-app action is determined in the mobile app conversion settings.

In-app actions are also a type of Conversions metric but specific to App campaigns for engagement (ACE) campaigns, while installs are Conversions for App campaigns for installs (ACI) campaigns. Learn more About mobile app conversion tracking.

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu