Tips for promoting your products with YouTube live shopping

If you're a merchant with your own YouTube channel, you can showcase your branded products through multiple experiences on your YouTube channel, including live streams. To prepare you for hosting a live stream to talk about your shoppable products, read on to learn some best practices for your product feeds.

Before we get started, make sure that you have completed the onboarding steps for YouTube Shopping feeds and familiarise yourself with hosting YouTube live streams.

Note: If you want to launch a new product on YouTube, review these product drops best practices.

Onboard onto the YouTube Shopping programme four weeks before

If you've not yet completed YouTube Shopping onboarding, do this four weeks before your livestream. This onboarding requires you to upload your live stream products into Merchant Center through a feed or through a Shopping platform or retailer.

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Choose how customers should check out

Customers can check out directly on your shop’s website on desktop or mobile.

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Fix account and product feed issues at least two weeks before

For the products that you want you to tag in your live stream, make sure that you fix any account issues or product issues that may be violating any of our Shopping policies or YouTube policies at least two weeks before your livestream.

If you experience problems, learn how to troubleshoot your issues.

Product drops for launching a new product

• If you want to launch a new product during a live stream, ensure that you follow the disclosure_date [disclosure_date] attribute guidelines.

• Review the additional product drops on YouTube best practices to ensure that your YouTube Studio settings are correct.

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Don't make any feed changes 72 hours before the livestream

To ensure that your products are shoppable for your live stream, don't make any changes to your feed or account 72 hours before your live stream, including the landing page and image. Making changes may cause products to get disapproved, and therefore not be taggable in your live stream.

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Run a dress rehearsal

Whether or not you're comfortable with hosting live streams, it’s a good idea to run a test with an unlisted live stream one week prior to get familiar with the new product tagging experiences. If you’re launching a new product using the disclosure date [disclosure_date] attribute, run a test live stream with an existing product. We recommend a low-selling SKU.

Visit the YouTube Help Centre to learn about tagging products in your live streams.

For any YouTube Studio questions for live streaming, contact YouTube support.