আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

About Audience reporting

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon Campaigns Icon and open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
  • New terms
    We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.

Audience reporting shows you how Audiences are performing. This includes ad group, campaign, and account-level performance metrics on demographics, audience segments, and exclusions. In the audience report, you can also easily manage your audience targeting. Learn more about audience segment targeting

View these comprehensive audience reports by selecting the “Audiences” tab within the left page navigation menu.

Benefits

  • Consolidated view and management of audience demographics, segment targeting, and audience exclusions. The report offers ease of both management and tracking.
  • Comprehensive reporting that shows campaign, ad group, and account-level performance metrics all in one place. Get a complete look at the effectiveness of your audience targeting.
  • Options for viewing different slices of data by selecting different chart views.

There are 5 key modules in your audience report:

  1. Audience summary card (Available if you’re viewing the report for a specific ad group): Provides the name of the audience and its segments and exclusions. You can use the audience summary card to edit the audience by clicking the pencil icon Edit, and you can change the audience by clicking Change audience. Learn about how to edit and update your Audiences
  2. Audience performance scorecard: Summary of how your Audience is performing, as well as how well optimized, automated targeting is performing, if any of your campaigns are using optimized targeting. If you’re viewing the report for your account overall, you’ll see a consolidated chart with performance of all Audiences used in your account.
  3. Demographics: Categorizes these reports by age, gender, parental status, or household income.
  4. Audience segments: Reports on how well you are targeting groups of people with specific interests and intents. These can include:
    • Affinity segments: Targeting based on people’s interests and habits.
    • In-market segments: Targeting based on recent purchase intent.
    • Detailed demographic segments: Targeting based on long-term life facts.
    • Your data segments: Targeting people based on your customer data or people who have visited your website or apps.
    • Custom segments: Targeting based on your campaign goal, including targeting based on people’s interests, habits and purchase intent.
    • Life-event segments: Targeting people who are in the midst of important life milestones.
  5. Exclusions: Reports on unrelated audience segments that you’ve excluded from your ad targeting.

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