Manage auto-apply recommendations

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This article shows you how to manage recommendations that you’ve opted into to be applied automatically. Learn more about applying recommendations automatically

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Turn on auto apply recommendations

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click Recommendations.
  3. At the top right-hand corner, click Auto-apply.
  4. You can select all the 'Maintain your ads' or 'Grow your business' bundles, or you can manually select recommendations in each category by expanding 'Maintain your ads' or 'Grow your business' drop-downs.
    • Click learn more to get more information about each recommendation.
  5. Click Save for each bundle/recommendation that you selected.

Confirm opt-in

You can confirm who enrolled your account, and when, through the account’s change history:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click Recommendations.
  3. At the top right-hand corner, click Auto-apply, then select History.
  • You can confirm when the recommendation was first turned on here.
  • You can also confirm the user ID that opted in to the recommendations if you go to 'Change history'.
  1. Filter for the date that your account was turned on to auto apply recommendations.
Note: If you were participating in our Control Centre beta before April 2021, you may see a different opt-in from your actual opt-in date due to a data migration.

Track the recommendations that you’ve turned on

After you’ve turned on automatic application of a recommendation, you’ll be able to track which recommendations are turned on in the History tab of the 'Recommendations' page. You’ll also be able to review how many times that recommendation has been applied in the past week, when it was last applied and when you first turned it on.

To receive weekly summaries of auto-apply activity by email, turn on campaign maintenance notifications in preferences. Learn more about email notification preferences

Turn off your automatically applied recommendations

You can turn off automatically applied recommendations at any time from either of these tabs:

The Manage tab

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click Recommendations.
  3. At the top right-hand corner, click Auto-apply.
  4. Untick the recommendation that you want to turn off.
  5. Click Save.

The History tab

  1. In your Google Ads account, click the ​​​​​​Campaigns icon Campaigns Icon.
  2. Click Recommendations.
  3. At the top right-hand corner, click Auto-apply and then click the History tab.
  4. Select the recommendation that you want to turn off.
  5. Click Disable.
  6. You’ll see a red dot next to all automatically applied recommendations that have been turned off.

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