You can now opt-in to apply a certain subset of recommendations automatically to your account, which can improve your account performance and save time. Auto-applying recommendations will not increase your budget, so continue to review the Recommendations page to ensure your budget isn’t limiting your performance. This feature can be turned on or off at any time by updating your auto-apply settings.
How it works
You can automatically apply recommendations from the top bar of the recommendations section. From there, you’ll be able to select which recommendations you’d like to apply automatically.
Types of recommendations that can be applied automatically
Currently, you can only automatically apply a select number of recommendations. To see a full list of all possible recommendations, see Types of recommendations.
Ads and extensions
"Ads and extensions" recommendations help you refine your ads, create new ads, show your best ads most often, and organize your ads into better ad groups. Extensions recommendation types, in particular, help maximize the performance of your ads and can improve your ads’ click through rates.
- Use optimized ad rotation
- Add responsive search ads
Bidding and budgets
"Bidding and budgets" recommendations can help you find the right bid strategy to meet your business goals, and help ensure your campaigns are not limited by budget.
- Bid more efficiently with Enhanced CPC
- Bid more efficiently with Target impression share
- Bid more efficiently with Target CPA
- Bid more efficiently with Target ROAS
- Bid more efficiently with Maximize click
- Bid more efficiently with Maximize conversions
Keywords and targeting
"Keywords and targeting" recommendations can help you reach more people who are interested in what you offer.
- Expand your reach with Google search partners
- Remove duplicate keywords
- Remove non-serving keywords
- Add dynamic search ads
- Add keywords
- Change match types
- Add negative keywords
- Remove conflicting negative keywords
- Use targeting expansion
Timing & recommendation queue
When you opt-in to automatically apply recommendations, the recommendations will run on a daily basis. You can see which recommendations will run on a given day from the queue in the main Recommendations page.
At the account level in card view, you’ll find the queue at the bottom of the Recommendations page.
In table view, the recommendations that are automatically applied will be flagged.