Apply or dismiss recommendations

This article shows you how to work with recommendations. Learn more about recommendations

Apply a recommendation

  1. Click View on the recommendation you want to use.
  2. Click Apply. To apply all recommendations of a specific type, click Apply all in the recommendation card.
Note: New keywords may need to await review and approval before they are eligible to trigger your ad.

If you apply a recommendation in error, you can undo it in your account's Change history page.

Track performance

Wait some time before evaluating how your applied recommendations have affected your account’s performance. Keep in mind, an applied recommendation could have a positive impact on your performance even if performance metrics worsen because of other changes you’ve made, seasonality and other factors.

All of the changes you’ve made by applying recommendations will appear in your account's Change history page.

Dismiss recommendations

You know your products and goals best. If a recommendation doesn't seem relevant to your ad campaign or appropriate for your advertising goals, you can dismiss a single suggestion within a recommendation.

  1. Hover over the top right corner of a suggestion.
  2. Click the X to dismiss. You can also dismiss an entire recommendation by clicking the 3-dot icon in the recommendation card, then selecting Dismiss all.

Undo dismissing recommendations

If you have unintentionally dismissed a recommendation or reconsidered, you can undo dismissing the recommendation from the "Recommendations" tab.

  1. Go to the "Recommendations" tab.
  2. Click the Dismissed bubble at the top section of the page.
    A User Interface featuring the Dismissed button for recommendations in Google Ads.
  3. Click the 3-dot icon in the recommendation card you just dismissed, then select Undismiss all.

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