Automatic payments

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Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.

If you use automatic payments, you will be charged for your advertising costs on the same date every month or whenever your account reaches a predetermined amount known as your payment threshold – whichever comes first. For example, if your first payment fell on 15 December, you will be charged on the 15th of each month, or whenever your account reaches your payment threshold.

Payment threshold

An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your billing Summary page and will be automatically raised if your costs reach this amount before the end of the monthly billing cycle.

Threshold and same day of the month billing cycle payment boundaries

  • When your account costs reach the threshold before the monthly billing cycle has ended, your threshold is raised. This may happen several times until your account reaches a final threshold. Threshold amounts depend on your account, country and currency.
  • The amount that you're charged may be slightly more than the threshold if your account accrues costs very quickly. You can be charged multiple times a month if your account reaches your billing threshold repeatedly over that time.
  • You won't be emailed or notified when your payment threshold increases, but you can always find your current threshold by going to your billing Summary page. To see what your current threshold is, use the following steps:
    1. Sign in to your Google Ads account.
    2. Click the tool icon Google Ads | tools [Icon] and under 'Billing', choose Summary.
      • After this, you’ll land on the 'Billing summary' page which has information about your current threshold amount in the left-hand card at the top. 

Based on the frequency of monthly charges some customers may have an option to increase their payment threshold above the max amount that's set automatically to a higher system recommended amount. This setting will help users that have frequent monthly charges to be charged fewer times a month. 

To see if this option has been enabled in your account and make changes to your threshold value, use the following steps: 

  1. Sign in to your Google Ads account.
  2. Click the Tools & settings icon Google Ads | tools [Icon] and beneath 'Billing', choose Settings. You’ll land on the 'Settings' page.
  3. Under 'How you pay' in the Payment account section, you’ll see your current threshold limit.
  4. To see the recommended threshold amount for your account and to change it, click the pencil icon Edit setting, pencil icon.
  5. To set your payment threshold at the recommended amount, click 'Use recommended amount' and then click Save
  6. You can also set any payment threshold amount up to a recommended value. Once done, click Save.

More about automatic payments
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