Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
If you use automatic payments, you will be charged for your advertising costs on the same date every month or whenever your account reaches a predetermined amount known as your payment threshold – whichever comes first. For example, if your first payment fell on the 15th of December, you will be charged on the 15th of each month, or whenever your account reaches your payment threshold.
An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your billing summary page and will be automatically raised if your costs reach this amount before the end of the monthly billing cycle.
- When your account costs reach the threshold before the monthly billing cycle has ended, your threshold is raised. This may happen several times until your account reaches a final threshold. Threshold amounts depend on your account, country and currency.
- The amount that you're charged may be slightly more than the threshold if your account accrues costs very quickly. You can be charged multiple times a month if your account reaches your billing threshold repeatedly over that time.
- You won't be emailed or notified when your payment threshold increases, but you can always find your current threshold by going to your billing summary page. To see what your current threshold is, click the tool icon and under 'Billing', choose Settings. You will land on the Summary page which shows how much costs have accrued since your last payment. Look for your threshold amount under the progress bar.