Choose an upload method
After you set up your store sales conversion action, you’ll need to select an upload method, prepare your store sales data, and then upload the data to Google Ads.
You can upload your store sales data using Google Ads, the Google Ads API, or a store sales partner. You should use only one method for any upload, since uploading the same file using multiple methods will be de-duplicated and considered only once by Google during the upload.
1. Upload store sales data in Google Ads
You can upload your store sales data directly in Google Ads. With this upload method, you’ll prepare and manually upload your store transaction file to your Google Ads account every time you make a change. You can also schedule uploads so that any changes made to your data can be automatically uploaded from Google Sheets or use a file transfer method (HTTPS / SFTP).
Benefits of uploading store sales data in Google Ads
- Ideal if you're new to store sales: If you haven’t uploaded store sales data before, use this method first. As you gain experience with store sales measurement, you may consider switching to the Google Ads API or using a store sales data partner for uploading your store sales data.
- Ease of use: Uploading store sales data through Google Ads can help you verify if your store sales data is formatted properly. After you upload your store sales data, Google Ads will let you know if your store sales data can be used for measurement or provide you with tips for fixing errors in your store sales data.
2. Upload store sales data using the Google Ads API
You can securely integrate your data management system with the Google Ads API to upload your files on a regular basis. To get help and learn more about API uploads, contact your Google account representative.
Benefits of uploading store sales data using the Google Ads API
- Ideal for uploading large numbers of transactions: If you frequently update your store sales data or you've a large number of offline transactions you want to upload, use the Google Ads API.
- Save time with uploads: While integrating your data management system with the Google Ads API requires some technical expertise, you’ll be able to reduce the time needed to make changes to your store sales transaction data.
- Technical support: For technical questions concerning the Google Ads API (for example, questions directly related to API or SDK usage, errors received from the API or SDK, and more), follow the troubleshooting steps outlined in the API Technical Support page.
3. Upload store sales data using a store sales partner
Store sales partners are companies that can help you import your offline transaction data directly into Google Ads. Learn more About store sales partners.
Benefits of uploading store sales data using a store sales partner
- Supported uploads: Store sales partners are directly integrated with our Google Ads API to automate the data upload process and ensure consistent and reliable data uploads.
- Technical support: All store sales partners can troubleshoot technical issues, allowing you to focus on your core business.
- Data hygiene and formatting: Store sales partners can help format your data to ensure correct and frictionless uploads. For example, store sales partners can review columns in your store sales data file to help troubleshoot common errors.
- Enhanced match rates: Some partners have robust customer information graphs which may increase match rates.
