About store sales partners

Store sales partners are a select number of companies that can help you import your offline transaction data directly into Google Ads. This article contains information about the benefits of working with store sales partners.


Working with a store sales partner  provides you with several benefits:

  • Supported uploads: Store sales partners are directly integrated with our Google Ads API to automate the data upload process and ensure consistent and reliable data uploads.
  • Technical support: All store sales partners can troubleshoot technical issues, allowing you to focus on your core business.
  • Data hygiene and formatting: Store sales partners can help format your data to ensure correct and frictionless uploads. For example, store sales partners can review columns in your store sales data file to help troubleshoot common errors.
  • Enhanced match rates: Some partners have robust customer information graphs which may increase match rates.


To work with a store sales partner, follow the steps below. If you need more help, reach out to your Google sales representative.

  1. Confirm your eligibility for store sales for retailers and restaurants or for other business types.
  2. Set up your Google Ads account to use store sales measurement.
  3. Sign a statement of work directly with a store sales partners to be able to use their services.
  4. Grant an OAuth token to the partner so that they can securely upload your data to your Google Ads account. You can choose to revoke OAuth token to partners at any time if you don’t want to continue the partnership.


You authorize a store sales partner to access your Google Ads account using a registered application that follows our authentication scenarios. The partner presents you with a consent page, where you sign in using your Google Ads credentials. Google then redirects to the application’s redirect URL along with an access token (for temporary access) and a refresh token (to request subsequent tokens once the previous token has expired). This allows the partner’s application to access the Google Ads API on your behalf without sharing your password with the third party or having to authenticate the partner each time.

Store sales partner program availability 

Google provides you with the best services for your success. We carefully selected several store sales partners to help you achieve your goals. These partners will assist you with data uploads and technical-related matters to allow you to focus on your business.

Store sales partners boast a wide array of capabilities, from data management, custom integrations, data hygiene, data formatting, and more. 

List of partners

  • Acxiom
  • EasyRewardz
  • EDM
  • Epsilon
  • Experian
  • LeadsBridge
  • LiveRamp
  • Napp


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