Report metrics

The sum of estimated earnings from ads attributable to pageviews where a user: 

1. Had an ad blocker installed.
2. Saw the ad blocker message.
3. Allowed ads on the site.

Estimated earnings:

• Include ads served via Google Publisher Tags (GPT) only. These tags are the primary source of Ad Manager traffic.
• Include both reservation and programmatic ads, and tend to be more accurate for programmatic ads. Calculations for reservation ads use the "Cost" entered when setting up the line item in Ad Manager, and may vary accordingly.
• Do not take into account ads served by adsbygoogle, typically used by AdSense publishers.
• Are calculated by averaging earnings on a daily basis, which are summed over the time period of the report.
• Are displayed as zero (0) if the result of the metric calculation is negative.
• Are based on data collection that began on September 13, 2019.
• Take into account publisher revenue share.
• May be adjusted for ad spam and other factors.

The number of pageviews where ad blocking either was or was not occurring, including network-level ad blocking. Excludes pageviews where the ad blocking detection script didn't run (for example, because the browser was incompatible).

(Ad blocker pageviews) + (Non-ad blocker pageviews)

The number of pageviews where ad blocking was detected.

(Extension ad blocker pageviews) + (Network ad blocker pageviews)

The rate of pageviews where users had ad blocker extensions installed.

(Extension ad blocker pageviews) / (Eligible pageviews)

The rate of pageviews where users had a network-level ad blocker.

(Network ad blocker pageviews) / (Eligible pageviews)

The number of pageviews of users that had an ad blocker installed, saw the ad blocker message, and subsequently allowed ads. 

The number of users that saw an ad blocker message on a previous visit and then allowed ads on your site. 

Note: the previous visit may have occurred prior to the reporting period.

The conversion rate (based on browser cookies) of users that saw the ad blocker message and then allowed ads.

Users may have seen the ad blocker message prior to or during the report time frame.

[Ad blocker allow-ads conversions (cookie-based)] / [Ad blocker messages shown (cookie-based)] = [Allow-ads conversion rate (cookie-based)]

The rate of pageviews from the EEA (European Economic Area) & UK. This represents the opportunity for EU consent gathering.

(Consent eligible pageviews) / (Total pageviews) 

(Consent chose PA) / (Consent messages shown)

(Consent chose NPA) / (Consent messages shown)

(EEA chose no consent) / (Consent messages shown)

Applies only to the IAB Europe Transparency & Consent Framework

Pageviews where users were served personalized ads, including pageviews from users who consented for personalized ads in the previous or current pageview. 

Messages use the Simplified Framework.

Pageviews where users were served non-personalized ads, including pageviews from:

• users who consented to non-personalized ads in the previous or current pageview
• users who dismissed the consent message in the previous or current pageview

Messages use the Simplified Framework.

Pageviews where the consent message was suppressed via the Funding Choices API.

Messages use the Simplified Framework.

Pageviews where the consent message was shown to users.

Messages use the Simplified Framework.

Pageviews where users chose the PA (personalized ads) option on the consent message.

Messages use the Simplified Framework

Pageviews where users chose the NPA (non-personalized ads) option on the consent message, or dismissed the message.

Messages use the Simplified Framework

CSV

Pageviews where users chose the ad-free app option on the consent message.

Messages use the Simplified Framework.

Pageviews on which users exit the page without making any selections on the message. 

Messages use the Simplified Framework.

Pageviews of users who consented to the Funding Choices message, including pageviews from users who consented in the previous or current pageview.

Messages use the IAB Europe Transparency & Consent Framework

Pageviews where the consent message was suppressed via the Funding Choices API.

Messages would have used the IAB Europe Transparency & Consent Framework

Pageviews where the consent message was shown to users.

Messages use the IAB Europe Transparency & Consent Framework

Pageviews where users chose the “consent all” option on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

Pageviews where users chose a combination of consent options other than “consent all” on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

Pageviews where users chose the “do not consent” option on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

Pageviews on which users exit the page without making any selections on the message. 

Messages use the IAB Europe Transparency & Consent Framework

The rate of pageviews from the USA-CA (California). This represents the opportunity for California opt-out (CCPA) gathering.

(USA-CA pageviews) / (Total pageviews) 

Pageviews where users chose the “do not sell my data” option.

Applies to California opt-out (CCPA) messages.

Pageviews where the opt-out message was suppressed via the Funding Choices API.

Applies to California opt-out (CCPA) messages.