Report metrics

Visit the article on Funding Choices reports to learn how to access reports, including how to download metrics that are only available in CSV form.

Account-level metrics
Metric Description Available in
Estimated impressions The sum of estimated ad impressions attributable to all Funding Choices  messages. CSV
Metrics for ad blocker messages
Metric Description Available in
Allow-ads estimated earnings

The sum of estimated earnings from ads attributable to pageviews where a user: 

  1. Had an ad blocker installed.
  2. Saw the ad blocker message.
  3. Allowed ads on the site.

Estimated earnings:

  • Include ads served via Google Publisher Tags (GPT) only. These tags are the primary source of Ad Manager traffic.
  • Include both reservation and programmatic ads, and tend to be more accurate for programmatic ads. Calculations for reservation ads use the "Cost" entered when setting up the line item in Ad Manager, and may vary accordingly.
  • Do not take into account ads served by adsbygoogle, typically used by AdSense publishers.
  • Are calculated by averaging earnings on a daily basis, which are summed over the time period of the report.
  • Are displayed as zero (0) if the result of the metric calculation is negative.
  • Are based on data collection that began on September 13, 2019.
  • Take into account publisher revenue share.
  • May be adjusted for ad spam and other factors.
  
Ad blocker eligible pageviews

The number of pageviews where ad blocking either was or was not occurring, including network-level ad blocking. Excludes pageviews where the ad blocking detection script didn't run (for example, because the browser was incompatible).

(Ad blocker pageviews) + (Non-ad blocker pageviews)

 CSV
Ad blocker pageviews

The number of pageviews where ad blocking was detected.

(Extension ad blocker pageviews) + (Network ad blocker pageviews)

 CSV
Non-ad blocker pageviews The number of pageviews where no ad blocking was detected. CSV
Extension ad blocker pageviews The number of pageviews where an ad blocker extension was detected.     CSV
Network ad blocker pageviews The number of pageviews where a network-level ad blocker was detected. CSV
Extension rate

The rate of pageviews where users had ad blocker extensions installed.

(Extension ad blocker pageviews) / (Eligible pageviews)

An example
If total pageviews are 100,000, and 15,000 are extension ad blocker pageviews, then the ad blocking extension rate is 15%. (15,000 / 100,000 = 15%)
 UI & CSV
Network ad blocking rate

The rate of pageviews where users had a network-level ad blocker.

(Network ad blocker pageviews) / (Eligible pageviews)

An example

If total pageviews are 100,000, and 1,000 are network ad blocker pageviews, then the network ad blocking rate is 1%. (1,000 / 100,000 = 1%)
 CSV
Ad blocker allow-ads pageviews

The number of pageviews of users that had an ad blocker installed, saw the ad blocker message, and subsequently allowed ads. 

An example

A user viewed your site four months ago with an ad blocker extension installed, and saw the Funding Choices ad blocker message. They then allowed ads on your site. Their subsequent visits are therefore logged as "ad blocker allow-ads pageviews." If you choose the last 30 days as the report time frame, pageviews of this user during the last 30 days are included in this metric.

 CSV
Messages shown (pageview-based) The number of pageviews where an ad blocking message was shown to users. UI & CSV
Messages shown (cookie-based) The number of users that saw an ad blocking message.  CSV
Ad blocker allow-ads conversions (cookie-based)

The number of users that saw an ad blocker message on a previous visit and then allowed ads on your site. 

Note: the previous visit may have occurred prior to the reporting period.

 CSV
allow-ads conversion rate (cookie-based)

The conversion rate (based on browser cookies) of users that saw the ad blocker message and then allowed ads.

Users may have seen the ad blocker message prior to or during the report time frame.

[Ad blocker allow-ads conversions (cookie-based)] / [Ad blocker messages shown (cookie-based)] = [Allow-ads conversion rate (cookie-based)]

 UI & CSV
Ad blocker suppressed messages The number of pageviews where the ad blocker message was suppressed via the Funding Choices API. CSV
Metrics for EU consent messages
Metric Description Available in
EEA & UK traffic rate

The rate of pageviews from the EEA (European Economic Area) & UK. This represents the opportunity for EU consent gathering.

(Consent eligible pageviews) / (Total pageviews) 

 UI & CSV
GDPR messages shown [Simplified (GDPR) messages shown] + [IAB (GDPR) messages shown] UI
GDPR consent rate

(GDPR chose PA) / (GDPR messages shown)

 UI & CSV
GDPR NPA rate

(GDPR chose NPA) / (GDPR messages shown)

 UI & CSV
GDPR custom consent rate (GDPR chose custom consent) / (GDPR messages shown) UI & CSV
GDPR no consent rate

(GPDR chose no consent) / (GDPR messages shown)

Applies only to the IAB Europe Transparency & Consent Framework

 UI & CSV
GDPR no decision rate (GDPR no decision) / (GDPR messages shown) UI & CSV
Simplified (GDPR) personalized pageviews

Pageviews where users were served personalized ads, including pageviews from users who consented for personalized ads in the previous or current pageview. 

Messages use the Simplified Framework.

 CSV
Simplified (GDPR) non-personalized pageviews

Pageviews where users were served non-personalized ads, including pageviews from:

  • users who consented to non-personalized ads in the previous or current pageview
  • users who dismissed the consent message in the previous or current pageview

Messages use the Simplified Framework.

 CSV
Simplified (GDPR) suppressed messages

Pageviews where the consent message was suppressed via the Funding Choices API.

Messages use the Simplified Framework.

 CSV
Simplified (GDPR) messages shown

Pageviews where the consent message was shown to users.

Messages use the Simplified Framework.

 CSV
Simplified (GDPR) PA consent

Pageviews where users chose the PA (personalized ads) option on the consent message.

Messages use the Simplified Framework

 CSV
Simplified (GDPR) NPA consent

Pageviews where users chose the NPA (non-personalized ads) option on the consent message, or dismissed the message.

Messages use the Simplified Framework

CSV
Simplified (GDPR) no decision

Pageviews on which users exit the page without making any selections on the message. 

Messages use the Simplified Framework.

 CSV
IAB (GDPR) consent pageviews

Pageviews of users who consented to the Funding Choices message, including pageviews from users who consented in the previous or current pageview.

Messages use the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) suppressed messages

Pageviews where the consent message was suppressed via the Funding Choices API.

Messages would have used the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) messages shown

Pageviews where the consent message was shown to users.

Messages use the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) consent all

Pageviews where users chose the “consent all” option on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) custom consent

Pageviews where users chose a combination of consent options other than “consent all” on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) no consent

Pageviews where users chose the “do not consent” option on the consent message.

Messages use the IAB Europe Transparency & Consent Framework

 CSV
IAB (GDPR) no decision

Pageviews on which users exit the page without making any selections on the message. 

Messages use the IAB Europe Transparency & Consent Framework

 CSV
Metrics for California opt-out messages
Metric Description Available in
California traffic rate

The rate of pageviews from California. This represents the opportunity for California opt-out (CCPA) gathering.

(CCPA pageviews) / (Total pageviews) 

 UI & CSV
CCPA opt-out rate (CCPA opt-outs)/(CCPA messages shown) UI & CSV
CCPA opt-out pageviews

Pageviews where users chose the “do not sell my data” option.

Applies to California opt-out (CCPA) messages.

 CSV
CCPA suppressed messages

Pageviews where the opt-out message was suppressed via the Funding Choices API.

Applies to California opt-out (CCPA) messages.

 CSV
CCPA opt-outs The number of users who saw a California opt-out (CCPA) message. CSV
CCPA messages shown Pageviews where the California opt-out (CCPA) message was shown to users.
 		 CSV
Metrics for IDFA messages
Metric Description Available in
IDFA explainers shown Number of times IDFA explainer messages are shown. Learn more CSV
IDFA explainer chose allow tracking Number of times users chose the "allow tracking" option in the IDFA explainer message. CSV
IDFA explainer chose decide later Paused

Number of times users chose the "decide later" option in the IDFA explainer message. 

The "IDFA explainer chose decide later" metric was paused on January 15, 2021.
 CSV
IDFA explainer no decision Number of times users chose to leave the app when presented with the IDFA explainer (user did not select an option). CSV
IDFA IAB (EEA) messages shown Number of times the EU consent message was shown immediately before the iOS ATT alert. Learn more CSV
iOS ATT alerts shown Number of times the iOS ATT alert was shown. CSV
iOS ATT alerts not shown Number of pageviews in which the iOS ATT alert was not shown because the user had already declined the alert (includes current pageview decline). CSV
iOS ATT chose consent

Number of times users consented to the iOS ATT alert.

 CSV
iOS ATT chose no consent Number of times users did not allow tracking on the iOS ATT alert. CSV
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