Report metrics

Visit the article on Funding Choices reports to learn how to access reports, including how to download metrics that are only available in CSV form.

Account-level metrics

Metric	Description	Available in
Estimated impressions	The sum of estimated ad impressions attributable to all Funding Choices messages.	CSV

Metrics for ad blocker messages

Metric	Description	Available in
Allow-ads estimated earnings	The sum of estimated earnings from ads attributable to pageviews where a user:  Had an ad blocker installed. Saw the ad blocker message. Allowed ads on the site. Estimated earnings: Include ads served via Google Publisher Tags (GPT) only. These tags are the primary source of Ad Manager traffic. Include both reservation and programmatic ads, and tend to be more accurate for programmatic ads. Calculations for reservation ads use the "Cost" entered when setting up the line item in Ad Manager, and may vary accordingly. Do not take into account ads served by adsbygoogle, typically used by AdSense publishers. Are calculated by averaging earnings on a daily basis, which are summed over the time period of the report. Are displayed as zero (0) if the result of the metric calculation is negative. Are based on data collection that began on September 13, 2019. Take into account publisher revenue share. May be adjusted for ad spam and other factors.
Ad blocker eligible pageviews	The number of pageviews where ad blocking either was or was not occurring, including network-level ad blocking. Excludes pageviews where the ad blocking detection script didn't run (for example, because the browser was incompatible). (Ad blocker pageviews) + (Non-ad blocker pageviews)	CSV
Ad blocker pageviews	The number of pageviews where ad blocking was detected. (Extension ad blocker pageviews) + (Network ad blocker pageviews)	CSV
Non-ad blocker pageviews	The number of pageviews where no ad blocking was detected.	CSV
Extension ad blocker pageviews	The number of pageviews where an ad blocker extension was detected.	CSV
Network ad blocker pageviews	The number of pageviews where a network-level ad blocker was detected.	CSV
Extension rate	The rate of pageviews where users had ad blocker extensions installed. (Extension ad blocker pageviews) / (Eligible pageviews) An example If total pageviews are 100,000, and 15,000 are extension ad blocker pageviews, then the ad blocking extension rate is 15%. (15,000 / 100,000 = 15%)	UI & CSV
Network ad blocking rate	The rate of pageviews where users had a network-level ad blocker. (Network ad blocker pageviews) / (Eligible pageviews) An example If total pageviews are 100,000, and 1,000 are network ad blocker pageviews, then the network ad blocking rate is 1%. (1,000 / 100,000 = 1%)	CSV
Ad blocker allow-ads pageviews	The number of pageviews of users that had an ad blocker installed, saw the ad blocker message, and subsequently allowed ads.  An example A user viewed your site four months ago with an ad blocker extension installed, and saw the Funding Choices ad blocker message. They then allowed ads on your site. Their subsequent visits are therefore logged as "ad blocker allow-ads pageviews." If you choose the last 30 days as the report time frame, pageviews of this user during the last 30 days are included in this metric.	CSV
Messages shown (pageview-based)	The number of pageviews where an ad blocking message was shown to users.	UI & CSV
Messages shown (cookie-based)	The number of users that saw an ad blocking message.	CSV
Ad blocker allow-ads conversions (cookie-based)	The number of users that saw an ad blocker message on a previous visit and then allowed ads on your site.  Note: the previous visit may have occurred prior to the reporting period.	CSV
allow-ads conversion rate (cookie-based)	The conversion rate (based on browser cookies) of users that saw the ad blocker message and then allowed ads. Users may have seen the ad blocker message prior to or during the report time frame. [Ad blocker allow-ads conversions (cookie-based)] / [Ad blocker messages shown (cookie-based)] = [Allow-ads conversion rate (cookie-based)]	UI & CSV
Ad blocker suppressed messages	The number of pageviews where the ad blocker message was suppressed via the Funding Choices API.	CSV

Metrics for EU consent messages

Metric	Description	Available in
EEA & UK traffic rate	The rate of pageviews from the EEA (European Economic Area) & UK. This represents the opportunity for EU consent gathering. (Consent eligible pageviews) / (Total pageviews)	UI & CSV
GDPR messages shown	The total number of GDPR messages shown.	UI
GDPR consent rate	Rate of pageviews where users chose the PA (personalized ads) option on the EU consent/GDPR message.  Includes pageviews where users consented to all options in a custom consent message. Excludes pageviews that resulted in no decision. Calculated as: (GDPR chose PA) / (GDPR messages shown)	UI & CSV
GDPR NPA rate	Rate of pageviews where users chose the NPA (non-personalized ads) option in the EU/GDPR consent message, or dismissed the message. Excludes pageviews that resulted in no decision. Calculated as: (GDPR chose NPA) / (GDPR messages shown)	UI & CSV
GDPR custom consent rate	Rate of pageviews where users chose a custom consent option on the EU consent/GDPR message. Excludes pageviews where users consented to all or none of the options and pageviews that resulted in no decision. Calculated as: (GDPR chose custom consent) / (GDPR messages shown)	UI & CSV
GDPR no consent rate	Rate of pageviews where users chose the "Do not consent" option on the EU consent/GDPR message. Includes pageviews from custom consent messages. Excludes pageviews that resulted in no decision. Calculated as: (GPDR chose no consent) / (GDPR messages shown) Applies only to the IAB Europe Transparency & Consent Framework	UI & CSV
IAB (GDPR) consent pageviews	Pageviews of users who consented to the Funding Choices message, including pageviews from users who consented in the previous or current pageview. Messages use the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) suppressed messages	Pageviews where the consent message was suppressed via the Funding Choices API. Messages would have used the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) messages shown	Pageviews where the consent message was shown to users. Messages use the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) consent all	Pageviews where users chose to consent to all on consent messages. Messages use the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) custom consent	Pageviews where users chose a custom consent option on consent messages.  Messages use the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) no consent	Pageviews where users chose not to consent on the consent message.  Messages use the IAB Europe Transparency & Consent Framework	CSV
IAB (GDPR) no decision	Pageviews on which users exit the page without making any selections on the message.  Messages use the IAB Europe Transparency & Consent Framework	CSV

Metrics for California opt-out messages

Metric	Description	Available in
California traffic rate	The rate of pageviews from California. This represents the opportunity for California opt-out (CCPA) gathering. (CCPA pageviews) / (Total pageviews)	UI & CSV
CCPA opt-out rate	(CCPA opt-outs)/(CCPA messages shown)	UI & CSV
CCPA opt-out pageviews	Pageviews where users chose the “do not sell my data” option. Applies to California opt-out (CCPA) messages.	CSV
CCPA suppressed messages	Pageviews where the opt-out message was suppressed via the Funding Choices API. Applies to California opt-out (CCPA) messages.	CSV
CCPA opt-outs	The number of users who saw a California opt-out (CCPA) message.	CSV
CCPA messages shown	Pageviews where the California opt-out (CCPA) message was shown to users.	CSV

Metrics for IDFA messages

Metric	Description	Available in
IDFA explainers shown	Number of times IDFA explainer messages are shown. Learn more	CSV
IDFA explainer chose allow tracking	Number of times users chose the "allow tracking" option in the IDFA explainer message.	CSV
IDFA explainer chose decide later Paused	Number of times users chose the "decide later" option in the IDFA explainer message.  The "IDFA explainer chose decide later" metric was paused on January 15, 2021.	CSV
IDFA explainer no decision	Number of times users chose to leave the app when presented with the IDFA explainer (user did not select an option).	CSV
IDFA IAB (EEA) messages shown	Number of times the EU consent message was shown immediately before the iOS ATT alert. Learn more	CSV
iOS ATT alerts shown	Number of times the iOS ATT alert was shown.	CSV
iOS ATT alerts not shown	Number of pageviews in which the iOS ATT alert was not shown because the user had already declined the alert (includes current pageview decline).	CSV
iOS ATT chose consent	Number of times users consented to the iOS ATT alert.	CSV
iOS ATT chose no consent	Number of times users did not allow tracking on the iOS ATT alert.	CSV