Visit the article on Funding Choices reports to learn how to access reports, including how to download metrics that are only available in CSV form.
Metric | Description | Available in |
Estimated impressions | The sum of estimated ad impressions attributable to all Funding Choices messages. | CSV |
Metric | Description | Available in |
Allow-ads estimated earnings |
The sum of estimated earnings from ads attributable to pageviews where a user:
Estimated earnings:
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Ad blocker eligible pageviews |
The number of pageviews where ad blocking either was or was not occurring, including network-level ad blocking. Excludes pageviews where the ad blocking detection script didn't run (for example, because the browser was incompatible).
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CSV |
Ad blocker pageviews |
The number of pageviews where ad blocking was detected.
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CSV |
Non-ad blocker pageviews | The number of pageviews where no ad blocking was detected. | CSV |
Extension ad blocker pageviews | The number of pageviews where an ad blocker extension was detected. | CSV |
Network ad blocker pageviews | The number of pageviews where a network-level ad blocker was detected. | CSV |
Extension rate |
The rate of pageviews where users had ad blocker extensions installed.
If total pageviews are 100,000, and 15,000 are extension ad blocker pageviews, then the ad blocking extension rate is 15%. (15,000 / 100,000 = 15%)
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UI & CSV |
Network ad blocking rate |
The rate of pageviews where users had a network-level ad blocker.
An exampleIf total pageviews are 100,000, and 1,000 are network ad blocker pageviews, then the network ad blocking rate is 1%. (1,000 / 100,000 = 1%)
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CSV |
Ad blocker allow-ads pageviews |
The number of pageviews of users that had an ad blocker installed, saw the ad blocker message, and subsequently allowed ads. An exampleA user viewed your site four months ago with an ad blocker extension installed, and saw the Funding Choices ad blocker message. They then allowed ads on your site. Their subsequent visits are therefore logged as "ad blocker allow-ads pageviews." If you choose the last 30 days as the report time frame, pageviews of this user during the last 30 days are included in this metric. |
CSV |
Messages shown (pageview-based) | The number of pageviews where an ad blocking message was shown to users. | UI & CSV |
Messages shown (cookie-based) | The number of users that saw an ad blocking message. | CSV |
Ad blocker allow-ads conversions (cookie-based) |
The number of users that saw an ad blocker message on a previous visit and then allowed ads on your site. Note: the previous visit may have occurred prior to the reporting period. |
CSV |
allow-ads conversion rate (cookie-based) |
The conversion rate (based on browser cookies) of users that saw the ad blocker message and then allowed ads. Users may have seen the ad blocker message prior to or during the report time frame.
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UI & CSV |
Ad blocker suppressed messages | The number of pageviews where the ad blocker message was suppressed via the Funding Choices API. | CSV |
Metric | Description | Available in |
EEA & UK traffic rate |
The rate of pageviews from the EEA (European Economic Area) & UK. This represents the opportunity for EU consent gathering.
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UI & CSV |
GDPR messages shown | [Simplified (GDPR) messages shown] + [IAB (GDPR) messages shown] |
UI |
GDPR consent rate |
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UI & CSV |
GDPR NPA rate |
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UI & CSV |
GDPR custom consent rate | (GDPR chose custom consent) / (GDPR messages shown) |
UI & CSV |
GDPR no consent rate |
Applies only to the IAB Europe Transparency & Consent Framework |
UI & CSV |
GDPR no decision rate | (GDPR no decision) / (GDPR messages shown) |
UI & CSV |
Simplified (GDPR) personalized pageviews |
Pageviews where users were served personalized ads, including pageviews from users who consented for personalized ads in the previous or current pageview. Messages use the Simplified Framework. |
CSV |
Simplified (GDPR) non-personalized pageviews |
Pageviews where users were served non-personalized ads, including pageviews from:
Messages use the Simplified Framework. |
CSV |
Simplified (GDPR) suppressed messages |
Pageviews where the consent message was suppressed via the Funding Choices API. Messages use the Simplified Framework. |
CSV |
Simplified (GDPR) messages shown |
Pageviews where the consent message was shown to users. Messages use the Simplified Framework. |
CSV |
Simplified (GDPR) PA consent |
Pageviews where users chose the PA (personalized ads) option on the consent message. Messages use the Simplified Framework |
CSV |
Simplified (GDPR) NPA consent |
Pageviews where users chose the NPA (non-personalized ads) option on the consent message, or dismissed the message. Messages use the Simplified Framework |
CSV |
Simplified (GDPR) no decision |
Pageviews on which users exit the page without making any selections on the message. Messages use the Simplified Framework. |
CSV |
IAB (GDPR) consent pageviews |
Pageviews of users who consented to the Funding Choices message, including pageviews from users who consented in the previous or current pageview. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) suppressed messages |
Pageviews where the consent message was suppressed via the Funding Choices API. Messages would have used the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) messages shown |
Pageviews where the consent message was shown to users. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) consent all |
Pageviews where users chose the “consent all” option on the consent message. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) custom consent |
Pageviews where users chose a combination of consent options other than “consent all” on the consent message. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) no consent |
Pageviews where users chose the “do not consent” option on the consent message. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
IAB (GDPR) no decision |
Pageviews on which users exit the page without making any selections on the message. Messages use the IAB Europe Transparency & Consent Framework |
CSV |
Metric | Description | Available in |
California traffic rate |
The rate of pageviews from California. This represents the opportunity for California opt-out (CCPA) gathering.
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UI & CSV |
CCPA opt-out rate | (CCPA opt-outs)/(CCPA messages shown) |
UI & CSV |
CCPA opt-out pageviews |
Pageviews where users chose the “do not sell my data” option. Applies to California opt-out (CCPA) messages. |
CSV |
CCPA suppressed messages |
Pageviews where the opt-out message was suppressed via the Funding Choices API. Applies to California opt-out (CCPA) messages. |
CSV |
CCPA opt-outs | The number of users who saw a California opt-out (CCPA) message. | CSV |
CCPA messages shown | Pageviews where the California opt-out (CCPA) message was shown to users. |
CSV |
Metric | Description | Available in |
IDFA explainers shown | Number of times IDFA explainer messages are shown. Learn more | CSV |
IDFA explainer chose allow tracking | Number of times users chose the "allow tracking" option in the IDFA explainer message. | CSV |
IDFA explainer chose decide later Paused |
Number of times users chose the "decide later" option in the IDFA explainer message. The "IDFA explainer chose decide later" metric was paused on January 15, 2021.
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CSV |
IDFA explainer no decision | Number of times users chose to leave the app when presented with the IDFA explainer (user did not select an option). | CSV |
IDFA IAB (EEA) messages shown | Number of times the EU consent message was shown immediately before the iOS ATT alert. Learn more | CSV |
iOS ATT alerts shown | Number of times the iOS ATT alert was shown. | CSV |
iOS ATT alerts not shown | Number of pageviews in which the iOS ATT alert was not shown because the user had already declined the alert (includes current pageview decline). | CSV |
iOS ATT chose consent |
Number of times users consented to the iOS ATT alert. |
CSV |
iOS ATT chose no consent | Number of times users did not allow tracking on the iOS ATT alert. | CSV |