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Privacy & messaging

About privacy & messaging

Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and give users transparency and control over their ad experiences via tools like My Account, Why this Ad, and Mute this Ad. We also invest in initiatives such as the Coalition for Better Ads, the Digital News Initiative, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem and help you, our publishers, grow.

As part of this effort, we’ve developed an integrated Privacy & messaging tool to help you manage privacy choices and monetize your content. Create and manage the messages you use to obtain consent from your users. Draft new messages, display them to users, and measure user engagement to understand how users are interacting with the consent messages you've created.

Use Privacy & messaging to create user messages—messages you create and display to users on your app. User messages present users with information about your request and different choices depending on the message type and settings you’ve selected. Privacy & messaging can help you communicate with users to gather consent or opt-out requests, as required by regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), or recover lost revenue from ad blocking users.

There are several types of user messages and each message type is designed to help you streamline a particular process.

This article provides a summary of Privacy & messaging components and availability.

Get started

To access your Privacy & messaging page, sign in to your AdMob account and click Privacy & messaging in the AdMob sidebar.


If you previously used Funding Choices to manage user messages, your existing messages and settings, including ad partner selections, have been moved to Privacy & messaging.

Use the settings available in Privacy & messaging to manage account-level privacy and message settings:

  • Privacy regulations settings: On the “Settings” tab for each privacy regulation, you can manage the account-level settings related to specific privacy regulations, including the types of ads you want to serve and the ad partners you want to use. These settings were previously located on the EU user consent page and the CCPA settings page in your AdMob account (in “Blocking controls”) or your Ad Manager account (in “Admin”).
  • Message settings: You can also manage account-level message settings on the “Settings” tab if you have chosen to use Privacy & messaging to create and manage user messages. The first time you create a new message for a particular message type, you may be asked to review key account settings, and you can always click the “Settings” tab to make adjustments to your selections.

To access settings, click Privacy & messaging. Click the name of the message type for which you want to view the settings, then click Settings.

Learn more about the settings available in Privacy & messaging: 


Draft new messages, display them to users, and measure user engagement with the messages you’re currently displaying on your apps. The Messages page displays a list of draft and published messages you’ve created, as well as whether they’re active or inactive, how many apps they’re associated with, and the languages in which they’re available.

To access the messages page, click Privacy & messaging. Click the name of the message type, then click Messages.

Supported languages

You can create messages in a variety of languages. Messages displayed in apps can be created in multiple languages. The language your message is displayed in is determined at serving based on the language setting on the user’s device.

Languages supported for GDPR consent messages

English (US)
English (UK)
French (Canadian)
Portuguese (Portugal)

Test your messages

Use the Google User Messaging Platform (UMP) SDK to test your app's behavior as though the device was located in the EEA or UK.

Learn more about geographical testing for the UMP SDK on Google Developers


card at the top of the privacy regulation detail page displays user engagement metrics so you can understand how your messages are performing. You can also download a .CSV file for an in-depth look at the performance of each type of message.

Learn more about metrics and message engagement

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