Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and give users transparency and control over their ad experiences via tools like My Account, Why this Ad, and Mute this Ad. We also invest in initiatives such as the Coalition for Better Ads, the Digital News Initiative, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem and help you, our publishers, grow.
As part of this effort, we’ve developed an integrated Privacy & messaging tool to help you manage privacy choices and monetize your content. Create and manage the messages you use to obtain consent from your users. Draft new messages, display them to users, and measure user engagement to understand how users are interacting with the consent messages you've created.
Use Privacy & messaging to manage user messages—messages you create and display to users on your site. User messages present users with information about your request and different choices depending on the message type and settings you’ve selected. Privacy & messaging can help you communicate with users to gather consent or opt-out requests, as required by regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
There are several types of user messages and each message type is designed to help you streamline a particular process.
This article provides a summary of Privacy & messaging components and availability.
To access your Privacy & messaging page, sign in to your AdSense account and click Privacy & messaging in the AdSense sidebar.
Use the settings available in Privacy & messaging to manage account-level privacy and message settings:
- Privacy regulations settings: On the “Settings” tab for each privacy regulation, you can manage the account-level settings related to specific privacy regulations, including the types of ads you want to serve and the ad partners you want to use. These settings were previously located on the EU user consent page and the CCPA settings page in your AdSense account (in “Blocking controls”).
- Message settings: You can also manage account-level message settings on the “Settings” tab if you have chosen to use Privacy & messaging to create and manage user messages. The first time you create a new message for a particular message type, you may be asked to review key account settings, and you can always click the “Settings” tab to make adjustments to your selections.
To access settings, click Privacy & messaging. Click the name of the message type for which you want to view the settings, then click Settings.
Style and manage messages and measure user engagement with the messages you’re currently displaying on your sites. The Messages page displays a list of published messages you’ve created, as well as whether they’re active or inactive, and the sites they’re associated with.
To access the messages page, click Privacy & messaging. Click the name of the message type, then click Messages.
You can create messages in a variety of languages. The language your message is displayed in is determined at serving based on the language of your site. If AdSense detects the wrong language for your site, edit the message to change the language.
Test a message by appending the testing parameters to a site tagged to display messages using a Google Publisher Tags (GPT) ad tag. To test a message:
Site message testing instructions and parameters
- Publish one or more messages to your site pages.
- Navigate to the site page on which you want to test the message.
- In your browser’s address bar, append the query parameters to the page URL:
|Parameter||What it does||Example|
Displays the published message. Ignores region.
Displays the GDPR message that is currently published for your site. Ignores region.
Displays the CCPA message that is currently published for your site. Ignores region.
Displays the ad blocking recovery message that is currently published for your site. Ignores ad block detection.
When testing your messages, keep the following in mind:
- The purpose of the query parameters is to preview the “look and feel” of the message as displayed on the selected site page. For example, after viewing a message on your site’s page, you may decide to go back and make changes to the colors, fonts, or language of the message.
- In order for the query parameter to display the message, the message you're testing needs to be published to your site and the GPT ad tag needs to be located on the page.
- We suggest testing the message in a browser that clears cookies, such as Chrome in incognito mode.
?fc=alwaysshowif only one type of user message is published for your site. Use the other testing parameters if you want to test a specific type of message.